• Conduct keyword research to identify valuable search terms and opportunities.
• Implement on-page SEO strategies, including optimizing content, meta tags, and headings.
• Perform technical SEO audits to identify and resolve website issues affecting search engine rankings.
• Monitor and improve website performance, including site speed and mobile optimization.
• Develop and execute off-page SEO strategies, including link building and outreach.
• Analyze website traffic and user behavior using tools like Google Analytics and Google Search Console.
• Track and report on key performance indicators (KPIs) to measure the success of SEO efforts.
• Stay updated with industry trends and search engine algorithm changes.
• Collaborate with content creators, web developers, and marketing teams to align SEO strategies with overall business goals.
• Identify and recommend opportunities for website content improvements and expansion.
• Keep up-to-date with best practices in SEO and share knowledge with the team.
• Stay aware of competitors' SEO strategies and market trends.
• Troubleshoot and resolve SEO-related issues as they arise.

Keyword Research

• Conduct extensive keyword research to identify relevant keywords and phrases related to the website's niche.
• Analyze search volume, competition, and user intent to prioritize target keywords for optimization.

Link Building

• Develop and execute link building strategies to acquire high-quality backlinks from authoritative websites.
• Implement tactics such as guest blogging, broken link building, and outreach campaigns to increase the website's domain authority.

Optimization

• Optimize on-page elements such as meta tags, headings, and content to align with target keywords and improve search engine visibility.
• Ensure website content is optimized for both users and search engines, focusing on readability and relevance.

Technical SEO

• Conduct technical audits to identify and resolve issues that may affect the website's crawlability, indexing, and overall performance.
• Optimize website structure, URL structure, and internal linking for better search engine accessibility.

Web Coding

• Possess basic knowledge of HTML, CSS, and JavaScript to implement technical SEO recommendations and troubleshoot website issues.
• Collaborate with web developers to implement SEO best practices and ensure website code is optimized for search engines.

Evaluate Websites

• Assess website performance, user experience, and search engine rankings through comprehensive website audits.
• Identify areas for improvement and develop strategies to enhance website performance and visibility.

Content Development

• Create high-quality, relevant content optimized for target keywords and user intent.
• Develop content strategies to attract and engage the target audience while adhering to SEO best practices.

Knowledge Development

• Stay updated with the latest trends, algorithms, and best practices in SEO and digital marketing.
• Continuously expand knowledge and skills through training, certifications, and industry research.

Monitor Performance Metrics

• Track key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates.
• Use analytics tools to analyze data, identify trends, and make data-driven decisions to improve SEO performance.

Search Analysis

• Analyze competitor websites and industry trends to identify opportunities and gaps in the market.
• Conduct thorough research to understand user behavior and search patterns to inform SEO strategies.

Develop SEO Strategy

• Develop comprehensive SEO strategies tailored to the website's goals, target audience, and competitive landscape.
• Align SEO strategies with broader digital marketing initiatives to maximize results and ROI. 

Regularly perform thorough Keyword Research

• Continuously monitor keyword trends and search engine algorithms to adapt SEO strategies accordingly.
• Identify new keyword opportunities and adjust targeting based on evolving search trends.

Develop Optimisation Strategies

• Develop and implement strategies to optimize website performance, content, and user experience for improved search engine visibility.
• Regularly review and refine optimization tactics based on performance metrics and industry best practices.

Developing and Integrating Content Marketing Strategies

• Collaborate with content creators to develop and optimize content marketing strategies that align with SEO objectives.
• Integrate SEO best practices into content creation processes to ensure content is search engine friendly and drives organic traffic.