- Awareness about various content marketing platforms of the Market Research Industry.
- On-site And off-site SEO experience for increasing the web traffic.
- Advanced Link building skills required. Ability to track and monitor results for web-traffic.
- Able to participate in the market research industry related group discussions, online forums, and targeting audience effectively.
- Effective in troubleshooting, SEO and ranking related issues.
- Tracking the links and building SEO reports
Key Functional Areas of Responsibility
- Site Analysis- complete technical report of the website. The report includes on page and off page factors of the website.
- On-page knowledge – Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword research, Image Optimization, Content Optimization, Sitemap (HTML & XML), HTML Validation as per w3.org standards, etc.
- Creating high quality backlinks using ethical SEO techniques
- Content Analysis – Reviewing the content, special focus on checking for keyword density, keyword prominence and proximity
- Perform keyword research to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
Key Functional areas of Responsibility;
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
- Develop and implement link building campaigns
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Communication to team and management on project development, timelines and results