Senior Communications Manager

The Senior Communications Manager at Apala plays a pivotal role in elevating our internal and external brand voice, ensuring alignment with our luxury identity. With a specialized focus on Training & Development, this role is critical in fostering a culture of excellence, refinement, and continuous learning across all departments.

Key Responsibilities : 

 1.  Internal Communications & Brand Alignment

• Develop and manage internal communication protocols aligned with Apala’s luxury positioning.
• Disseminate key updates from the CEO, department heads, and strategic initiatives.
• Maintain brand-consistent tone, language, and clarity in all internal communication.

• Design, deliver, and evaluate structured in-house training programs.
• Lead onboarding for new employees, ensuring smooth cultural integration.
• Plan and facilitate bi-weekly training sessions for store teams (in collaboration with Store  Managers).
• Oversee quarterly refresher programs and skill-building workshops.

• Work closely with HODs of Sales, Branding, Marketing, and Production to develop communication scripts, storytelling techniques, and product narratives.
• Ensure internal and external communications are aligned across all touchpoints.

• Establish premium communication guidelines for client interactions (emails, WhatsApp, verbal greetings, follow-ups).
• Train staff on high-touch engagement, emotional intelligence, and personalized client service.
• Audit and improve client messaging quality across departments.

• Review the tone, structure, and brand consistency of newsletters, brochures, and all written content.
• Serve as a brand custodian to ensure luxury and elegance in every communication.

 6.  Monitoring & Reporting

• Track and report on training program outcomes, staff development, and communication effectiveness.
• Conduct regular feedback sessions and implement improvements.
• Provide monthly updates to the CEO on progress, risks, and team morale.