Skiplyn
Direct Sells / Marketing Service

Skiplyn, headquarter in San Francisco, is a U.S. based company. It is a software platform that connects students with restaurants. We focused on self-service technology that helps restaurants cut long waiting lines by allowing customers to order food through their cell phones or kiosk.

Digital Marketing Specialist – Google/Social Media Ads

Views: 158 | Apply Before: 2 weeks from now

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service > Graphic Designing, Market research, Marketing Strategy, Media planning and Buying, Digital Marketing
Job Level	:	Senior Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Remote
Offered Salary	:	NRs. 50,000 - 70,000 Monthly
Apply Before(Deadline)	:	Jul. 14, 2025 23:55 (2 weeks from now)

Job Specification

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	More than 5 years
Professional Skill Required	:	Branding And Seo Optimization Gtm Seo Ga4 Google Ads And Meta Ads

Other Specification

Requirements:

5+ years experience in digital marketing, paid/organic media
Proven experience running Google Ads and Meta Ads for multiple clients
Experience with Google Business Profile Manager and Meta Ad Manager
Familiar with GA4, GTM, Facebook Pixel
Excellent written and verbal communication skills
Ability to manage high volume accounts (multi-client, multi-location)
Developing and executing digital campaigns across channels such as social media, email, and search engines to drive brand awareness and customer engagement.
Creating and managing content for websites, blogs, and social platforms, while optimizing for SEO and analyzing campaign performance using analytics tools.
Managing paid advertising (PPC), overseeing email marketing, coordinating with vendors, conducting market research, maintaining CRM systems, and implementing marketing automation to support business growth and improve marketing efficiency
Conduct thorough competitive analysis to identify key market players, benchmark their strategies, and uncover opportunities to differentiate and strengthen our brand’s position.

Note : This role is based in Nepal, which means the candidate does not need to travel — it is not an international placement.

Job Description

Skiplyn is a fast-growing U.S.-based company revolutionizing the restaurant industry, headquartered in Silicon Valley, San Francisco.

We are looking for a results-oriented Digital Marketing Specialist to drive the digital growth of over 100 restaurant partners by enhancing their visibility on Google Maps, managing paid advertising campaigns across Google Search and social media, and boosting online orders through direct ordering links.

In this role, you will be responsible for the strategy, creation, and execution of ad campaigns, optimizing local search performance, and ensuring restaurant profiles are fully optimized to maximize visibility and conversions.

Key Responsibilities:

A. Google Business Profile (GBP) / Google Maps

Manage and optimize 100+ restaurant Google Business Profiles
Update business info, menus, photos, hours, and links
Ensure correct and working online ordering links
Organize listings using location groups and labels
Respond to and manage reviews

B. Google Ads & Search Marketing

Set up and manage Google Ads campaigns for restaurants (Search, Display, and Maps)
Geo-target campaigns within specific service areas
Run conversion-focused ads to drive online orders
Analyze performance and continuously optimize for ROAS

C. Social Media Advertising (Meta/Facebook/Instagram)

Create and manage ad campaigns across Facebook and Instagram
Promote special offers, new dishes, or order-now incentives
Customize ads per location, cuisine type, or audience group
Manage ad creatives and A/B testing

D. Reporting & Performance Monitoring

Track key metrics (CTR, CPC, ROAS, orders driven)
Build and share weekly/monthly reports
Monitor ad budgets across accounts

E. SEO, Brand Awareness, Growth Hacker

Identify and implement effective SEO strategies to improve search visibility, drive organic/paid traffic, and ensure technical website health.
Develop and execute brand awareness campaigns through consistent messaging, engaging content, and strategic partnerships to expand audience reach and recognition.
Design and test innovative growth initiatives, leveraging data-driven experiments and channel optimization to rapidly scale user acquisition and retention.

Bonus Skills:

Experience with platforms like Uberall, Yext, Sprout, or others
Graphic design (Canva, Photoshop, and others)

What We Offer:

Competitive Salary
Flexible work hours and a remote-first culture
Opportunity to grow into a leadership role as we expand