Sales, Marketing and Client Relationship Manager

Executive Search of Merojob is recruiting on behalf of a prominent IT Company. We seek a dynamic candidate for this position. The role of a Sales, Marketing, and Client Relationship Manager in a software company focusing on international expansion, including the Nepalese market and transitioning to a SaaS model:

Roles and Responsibilities:

Sales Strategy and Execution:

• Market Analysis: Conduct market research to identify potential clients, market trends, and competitive landscape in both international markets and the Nepalese market.
• Sales Planning: Develop and implement strategic sales plans to achieve company objectives for SaaS adoption and market penetration.
• Lead Generation: Generate leads through various channels such as inbound marketing, outbound calls, networking, and partnerships.
• Sales Pitch: Present the software solution to potential clients, conduct product demonstrations, and handle objections effectively.
• Contract Negotiation: Negotiate pricing, terms, and conditions with clients to close sales deals.

Marketing Strategy and Campaigns:

• Brand Promotion: Develop and execute marketing campaigns to increase brand awareness and promote the HR software solution in target markets.
• Digital Marketing: Utilize digital channels (social media, email marketing, SEO, PPC) to drive traffic, generate leads, and support sales efforts.
• Content Creation: Create compelling content (blogs, whitepapers, case studies) that educates potential clients and showcases the software’s benefits.
• Events and Webinars: Plan and organize industry events, webinars, and conferences to engage with prospects and demonstrate thought leadership.

Client Relationship Management:

• Customer Success: Ensure successful onboarding of clients, manage post-sales relationships, and support ongoing client needs.
• Account Management: Serve as the primary point of contact for key clients, addressing inquiries, resolving issues, and maximizing client satisfaction.
• Upselling and Cross-selling: Identify opportunities to upsell additional features or services to existing clients, increasing revenue and client retention.
• Feedback Collection: Gather client feedback to inform product development, marketing strategies, and customer service improvements.

International Market Expansion:

• Market Entry Strategy: Develop entry strategies tailored to international markets, considering cultural, regulatory, and competitive factors.
• Localization: Adapt marketing materials, product messaging, and sales strategies to resonate with the Nepalese market and other international markets.
• Partnerships and Alliances: Establish partnerships and alliances with local businesses, resellers, or distributors to expand market reach and accelerate growth.
• Compliance: Ensure compliance with local laws, data privacy regulations (e.g., GDPR, local regulations in Nepal), and industry standards.

Qualifications and Skills:

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field. Additional certifications in sales or marketing are advantageous.

Experience:

• Proven experience (5+ years) in sales and marketing roles within the software industry, preferably with experience in HR software or SaaS solutions.
• Demonstrated success in achieving sales targets, driving revenue growth, and expanding into new markets.
• Experience in managing client relationships, understanding client needs, and delivering solutions that meet those needs.

Skills:

• Sales Acumen: Strong sales skills with the ability to identify opportunities, build relationships, and close deals.
• Marketing Expertise: Proficiency in digital marketing strategies, content creation, and campaign management.
• Communication: Excellent verbal and written communication skills, with the ability to communicate effectively with diverse audiences.
• Analytical Skills: Data-driven mindset with the ability to analyze market trends, sales data, and customer feedback to inform strategic decisions.
• Cultural Sensitivity: Awareness and adaptability to cultural nuances and business practices in international markets, including Nepal.

Additional Considerations:

• Travel: Willingness to travel as needed to meet clients, attend industry events, and build relationships.
• Language Skills: Proficiency in English is essential; proficiency in Nepali or other relevant languages is advantageous for the Nepalese market.
• Entrepreneurial Spirit: Ability to thrive in a fast-paced, entrepreneurial environment and contribute to the company’s growth strategy