1. Educational Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field and a Master’s Degree is preferable.

2. Work Experience

• Experience in Sales (usually 2-5 years), including both B2B (Business-to-Business) and B2C (Business-to-Consumer) sales environments in electrical fields.
• Experience in Marketing (2-5 years), especially in developing and executing marketing campaigns.
• Experience working with sales teams, understanding sales strategies, and developing sales collateral.
• Experience in customer relationship management (CRM).

3. Skills

• Sales Techniques: Knowledge of sales strategies, including consultative selling, cold calling, and closing techniques.
• Marketing Strategy: Ability to plan and execute effective marketing campaigns, both digital and traditional.
• Market Research: Ability to analyze market trends, customer behavior, and competitor activities to inform sales and marketing strategies.
• Negotiation Skills: Ability to negotiate with clients and close deals effectively.
• Digital Marketing: Knowledge of digital marketing tactics like WhatsApp, Telecommunication, email marketing, social media marketing, and content marketing.
• Branding and Positioning: Ability to define and position a brand in the marketplace to increase awareness and attract customers.
• Communication Skills: Excellent verbal and written communication skills, especially for presentations, proposals, and sales pitches both in English and Nepali.
• Data Analysis: Ability to analyze marketing performance data (e.g., sales data) to make informed decisions and optimize campaigns.
• Social Media Expertise: Familiarity with platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok for business and lead generation.

4. Technical Skills

• Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word).
• Proficiency with Tally and Procee (Accounting Software)

5. Personal Attributes

• Persuasiveness: Strong ability to persuade and influence potential clients or customers.
• Resilience and Tenacity: Ability to handle rejection and continue pursuing sales goals.
• Creativity: Innovative thinking for crafting compelling sales pitches and marketing campaigns.
• Time Management: Balancing multiple client meetings, sales goals, and marketing activities.
• Team Collaboration: Ability to work well with sales, marketing, and other departments.
•  Self-motivation: Driven and goal-oriented, with the ability to work independently.
• Adaptability: Willingness to adjust sales and marketing strategies based on changing markets and customer needs.
• Problem-Solving Skills: Ability to understand customer pain points and offer solutions that align with their needs.

7. Industry-Specific Knowledge (Optional)

• Understanding of the industry or sector that the company operates in electrical fields.
• Ability to tailor marketing and sales strategies to industry-specific challenges and customer behavior.

8. Language Skills (Optional)

•  Fluency in multiple languages can be beneficial, especially in English and Nepal language.