Pepper fry, established in 2011, is an Indian e-commerce company specializing in furniture and home decor. Their extensive product line includes furniture, lighting, kitchenware, dining, and more, with a mix of both their own private label and products from other popular brands. Pepperfry offers customers a user-friendly online platform to browse and purchase their products, with a focus on providing a seamless shopping experience. Additionally, the company has a network of brick-and-mortar stores in various Indian cities, providing customers with the opportunity to physically experience the products before making a purchase. Apart from retailing products, Pepperfry also offers various services such as interior design consultation, installation and assembly, and furniture rentals. The company’s innovative business model has received recognition and several awards in the e-commerce and startup domains.