As a Sales and Marketing Officer at Aayulogic Pvt. Ltd., you will be responsible for driving revenue growth by identifying, attracting, and retaining clients for our HRMS software solutions. You will work closely with the product development, technical, and customer support teams to ensure our products meet the needs of the market. Your goal is to execute effective sales strategies, manage client relationships, and enhance brand visibility.

Key Responsibilities:

Sales:

• Identify and target potential clients in various industries that require HRMS solutions.
• Conduct sales presentations and product demonstrations to showcase the value of the HRMS software.
• Develop and maintain a pipeline of leads through direct outreach, networking, and partnerships.
• Manage the entire sales process from prospecting to closing deals.
• Understand customer needs and tailor solutions to match their HR and payroll challenges.
• Negotiate contracts and terms of service with clients.
• Achieve monthly, quarterly, and annual sales targets.

Marketing:

• Develop and execute marketing strategies to generate leads and increase brand awareness.
• Collaborate with the marketing team to create compelling content, such as brochures, presentations, blog posts, case studies, and social media posts.
• Organize and participate in marketing events like webinars, conferences, and trade shows to promote the HRMS software.
• Monitor and analyze market trends, competitor offerings, and customer feedback to continuously improve marketing efforts.
• Implement digital marketing campaigns, including SEO, email marketing, and paid ads.

Client Relationship Management:

• Build strong relationships with clients by offering after-sales support and handling inquiries or issues.
• Maintain regular contact with key accounts to ensure customer satisfaction and identify upsell opportunities.
• Act as a liaison between clients and the technical team to ensure smooth software implementation.

Collaboration:

• Work closely with the product and technical teams to understand the software’s features and benefits fully.
• Provide feedback from clients to the development team to drive product improvements.

Requirements:

• Education: Bachelor’s degree in Business, Marketing, or related field.

• Experience:

• Proven experience in sales and marketing, preferably in the software industry or HRMS domain.
• Familiarity with HRMS software or SaaS products is an added advantage.

• Skills:

• Strong communication, negotiation, and presentation skills.
• Proficient in using CRM software and digital marketing tools.
• Knowledge of B2B sales and marketing techniques.
• Ability to analyze data and market trends.
• Self-motivated and goal-oriented.