Objective of the Job: 

• Market analysis. Preparation and implementation of Strategy to increase Sales

Job Relationship:

• Accountable for: Sales and Marketing Department
• Reporting to:  General Manager
• Coordination with Internal: Finance/Account, Sales, Purchase and Admin Dept
• Coordination with external: Dealers, Media, Marketing Agencies.

Duties and Responsibilities:

Specific Responsibilities

• Market Analysis for all brands associated with API. Research and analyzing market trends and competitors
• Working with the executive team to set the marketing strategy and programs with measurable objectives, strategy and action steps for all brands associated with API
• Implementation of marketing strategy in close coordination with executive team
• Overseeing marketing campaigns
• Tracking effectiveness of marketing campaigns and reporting findings to the executive team
• Spend a substantial time in the field to build insights, track progress and coach the team
• Help Build Comprehensive Performance Metrics and monitor the same to track progress and growth
• Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment
• Hiring and managing the performance of a junior marketing team. Coach and build leadership in direct subordinates – manage capability building across the team
• Manage all aspects of production, receipt and distribution of marketing materials. Negotiating and liaising with third-party marketing agencies. Initiate dialogue and negotiation with different advertisement houses
• Writing and delivering content and social media plans and its implementation
• Managing the design and production of promotional materials, such as websites and brochures
• Corporate Branding in close coordination in executive team.

General Responsibilities:

• To challenge the effectiveness of established procedures and identify outdated practices and developing continual improvement processes for the organization
• Responsible for efficient Team development and mobilization and coordination by communicating job expectations, planning, monitoring, coaching, counseling and disciplining employees
• Responsible to update JD of team members in close coordination with HR Team leader
• Responsible for preparation and implementation of policies related to the function and enforcing systems, policies and procedure in close coordination with Top Management
• Create, document and communicate required SOP
• Responsible to create Department Management file which contains SOP / Department Policy / Reports Log Book

Applying Procedure:

Interested candidates are requested you to send their updated resume and cover letter by [email protected]

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