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E-Commerce/ E-Business
Full Time
|Job Summary
Job Description
Roles and responsibilities of this job
We are seeking a dynamic, strategic, and results-driven Sales and Marketing Manager to join our team. The ideal candidate should have strong leadership, communication, and business development skills, with the ability to drive business growth, develop effective sales and marketing strategies, build strong client relationships, identify new market opportunities, and strengthen the organization's market presence while achieving sustainable revenue growth.
Key Responsibilities
A. Strategic Planning and Business Development
Develop and implement comprehensive sales, marketing, and business development strategies aligned with the company's short-term and long-term objectives.
Translate organizational goals into measurable departmental targets, annual business plans, revenue projections, and performance indicators.
Identify new business opportunities, potential markets, strategic partnerships, and avenues for revenue generation.
Develop strategies to expand the company's client base, strengthen existing business relationships, increase market share, and promote growth across the organization's service offerings.
Analyze market trends, industry developments, customer requirements, and competitor activities to identify opportunities and guide business decisions.
Recommend new business initiatives, service improvements, pricing strategies, and market expansion opportunities to senior management.
B. Leadership, Supervision and Team Management
Provide overall leadership, strategic direction, and managerial supervision to respective Team Leads across all functions under the department.
Establish clear roles, responsibilities, departmental objectives, performance expectations, and accountability standards.
Monitor the performance of respective Team Leads against assigned targets, KPIs, timelines, and departmental deliverables.
Conduct regular performance review meetings to evaluate progress, discuss challenges, and ensure effective execution of departmental plans.
Provide coaching, mentoring, and managerial guidance to Team Leads to strengthen their leadership capabilities and improve team performance.
Ensure effective delegation of responsibilities and promote ownership and accountability among Team Leads.
Identify staffing, training, and resource requirements and recommend necessary actions to senior management.
Address performance gaps and ensure appropriate corrective measures are implemented to achieve departmental objectives.
C. Sales, Client Acquisition & Retention
Drive overall business development and revenue generation by ensuring achievement of approved sales and business growth targets across all functions.
Establish effective client acquisition and retention strategies, and monitor client acquisition targets, sales targets, revenue targets, and client visit objectives across respective functions.
Ensure that Team Leads develop and execute effective business development plans to acquire new corporate clients and expand existing accounts.
Monitor client acquisition pipelines, prospective business opportunities, client visits, meetings, proposals, negotiations, and conversion rates.
Guide respective teams in identifying potential clients, developing corporate relationships, and securing new business opportunities.
Personally participate in strategic client meetings, negotiations, presentations, and business development activities where senior-level involvement is required.
Identify cross-selling opportunities and encourage the promotion of the company's various services to existing and prospective clients.
Monitor business development performance and ensure timely corrective actions are taken whenever assigned targets are not achieved.
Strengthen relationships with key corporate clients and strategic partners to encourage long-term business growth and repeat business.
D. Marketing and Brand Management
Provide overall strategic direction for the company's branding, marketing, corporate communication, and promotional activities across ATL, BTL, TTL and digital marketing channels.
Review and guide the development and implementation of integrated marketing strategies, annual marketing plans, campaigns, and promotional initiatives to ensure alignment with organizational objectives and business development priorities.
Oversee digital marketing strategies, including social media, website management, search engine marketing, online advertising, content marketing, SEO, and digital lead-generation initiatives.
Monitor brand positioning, digital visibility, audience engagement, lead generation, campaign effectiveness, and overall marketing performance.
Oversee the selection, appointment, coordination, and performance management of external marketing agencies, advertising agencies, media houses, creative agencies, production houses, event organizers, and other marketing vendors.
Ensure effective vendor management, including evaluation, negotiation, contract management, service quality, deliverables, timelines, and cost-effectiveness.
Review marketing performance and ensure timely corrective actions and continuous improvement in marketing strategies and execution.
E. Client Relationship and Service Management
Establish and maintain strong relationships with key corporate clients, business partners, and industry stakeholders.
Ensure that respective Team Leads maintain effective client engagement, communication, and relationship management practices.
Monitor client satisfaction, feedback, retention, and repeat business opportunities.
Ensure that services delivered to clients meet agreed quality standards, timelines, and organizational expectations.
Participate in important client meetings and address escalated client concerns or service-related issues where necessary.
Identify opportunities to expand existing client accounts and introduce additional services based on client requirements.
Ensure effective coordination between business development activities and service delivery to maintain client satisfaction and long-term relationships.
F. Performance Monitoring and Operational Management
Establish measurable KPIs and performance evaluation systems for all functions under the department in coordination with senior management.
Review weekly, monthly, quarterly, and annual performance reports submitted by respective Team Leads.
Monitor performance against approved targets, including client acquisition, sales numbers, revenue generation, client visits, marketing effectiveness, and service delivery.
Evaluate departmental productivity, business development pipelines, conversion rates, and overall performance.
Identify operational challenges, performance gaps, and areas requiring improvement, and ensure appropriate corrective actions are implemented.
Ensure effective coordination and collaboration among all functions to maximize business opportunities and operational efficiency.
Prepare consolidated departmental performance reports, business forecasts, and strategic recommendations for senior management.
Ensure timely execution and follow-up of management decisions and departmental action plans.
G. Budget and Resource Management
Prepare and recommend annual departmental budgets in coordination with respective Team Leads.
Monitor departmental expenditure and ensure effective utilization of approved budgets.
Evaluate the financial effectiveness of business development, marketing, and other departmental activities.
Ensure optimal allocation and utilization of human, financial, and operational resources.
Recommend investments in technology, tools, training, and business development initiatives to improve departmental performance.
H. Leadership Development and Continuous Improvement
Develop the leadership and managerial capabilities of respective Team Leads through regular coaching, mentoring, and performance feedback.
Promote accountability, professionalism, teamwork, innovation, and a results-oriented culture across all functions.
Identify training and development needs and ensure appropriate capacity-building initiatives are implemented.
Encourage process improvements, effective delegation, and continuous enhancement of departmental performance.
Ensure that respective Team Leads take ownership of their teams, targets, and responsibilities.
Job Specification
Required qualifications for this job
Other Specification
Required Education Level: Graduate (Master's Degree)
Required Experience: Minimum 7 years of relevant professional experience, with at least 4 years in a leadership or supervisory role.
Master's degree in Business Administration (MBA) or a relevant specialization will be an added advantage.
Minimum 7 years of professional experience in sales, marketing, business development, or related management functions.
At least 4 years of experience in leading, supervising, and managing teams or departments.
Proven track record of driving business growth, achieving sales targets, increasing revenue, and expanding market presence.
Strong strategic planning, business development, sales, and revenue management capabilities.
Excellent client relationship management, corporate networking, negotiation, and communication skills.
Demonstrated ability to lead multiple teams, manage Team Leads, and ensure departmental performance and accountability.
Strong understanding of market trends, business opportunities, client acquisition, and corporate relationship development.
Proficiency in CRM systems, performance analytics, business reporting, and MS Office applications.
Ability to establish KPIs, monitor performance, evaluate results, and implement improvement strategies.
Strong commercial acumen, analytical thinking, decision-making, and problem-solving abilities.
A proactive, accountable, and results-oriented approach with the ability to work in a target-driven environment.
Strong capabilities in employee coaching, mentoring, and performance management.
Expertise in team capability development, leadership development, talent nurturing, and succession planning.
Ability to provide constructive feedback, address performance gaps, and drive continuous team improvement.
Experience in developing and executing integrated sales and marketing strategies.
Strong skills in business negotiations, strategic partnerships, and key corporate account management.
Ability to manage departmental budgets, revenue forecasts, and resource allocation.
Excellent interpersonal skills with the ability to motivate teams and build a performance-driven work culture.
Ability to take ownership, make strategic decisions, and deliver measurable business results.
Gross Salary: NPR 125,000 – 150,000 per month.
Sales Incentives: Anchored with sales target achievement
Festival Allowance: 1-month basic salary.
Company Bonus: Profit-based annual bonus.
Company Vehicle: Company car with driver provided for client visits, events, and meetings.
Other Perks: SSF contribution, Company SIM + Data, Six Team Lunches Annually & Refreshment Activities and others as per company policy.
Skills Required
Required skills for this job
Salary
Offered financial and non-financial compensation for this job
Applying Procedure
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Apply Before: Nov 30, 2026
About the organization
Since inception in 2009, merojob have turned out to be #1 job portal in Nepal with 350 million+ page views and 4.1 million+ progressive visits every month, created 500K+ success stories and registered 825K+ job seekers in our database. We have been offering 38K+ employers promote their employer brands to jobseekers and advertise diverse opportunities to over a millions of candidates inside Nepal and abroad. Established as an inevitable bridge between the hiring employers and the job seekers, we are well-known as a national leader in HR Recruitment Support, Career Support, HR Consultancy and Capacity Building Trainings.
We are a result-driven organization with a focus on employee satisfaction and growth. To that end, we have implemented several policies and programs to support our culture of excellence, including social security fund, compliance with labor laws, employee engagement programs, CSR contributions, learning opportunities, skill enhancement programs, employee rewards & recognitions and career growth support.
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