The Sales and Marketing Manager will be responsible for developing and executing a comprehensive marketing and sales strategy to increase the company’s visibility, drive sales, and expand its customer base. The role requires a strategic and hands-on approach, combining creativity with analytical skills to enhance the brand's position in the competitive travel market, particularly in Nepal and surrounding regions.

Key Responsibilities

Strategic Planning and Execution

• Develop and implement strategic sales and marketing plans to meet the company's business goals.
• Identify new market segments, partnerships, and distribution channels.
• Conduct market research and competitor analysis to inform strategy and stay updated on industry trends.

Sales Management

• Lead sales initiatives to meet or exceed revenue targets.
• Manage and expand relationships with B2B and B2C customers, including tour operators, travel agencies, corporate clients, and individual travelers.
• Track and analyze sales data to optimize performance and develop targeted marketing plans.

Marketing and Branding

• Plan and oversee all branding and marketing activities, including digital marketing, social media, SEO, and content marketing.
• Collaborate with the creative team to develop promotional materials, advertising campaigns, and other marketing assets.
• Coordinate participation in tourism events, expos, and trade shows to increase brand exposure.

Customer Relationship Management (CRM)

• Implement CRM strategies to build strong relationships with existing and potential clients.
• Monitor customer feedback and market trends to enhance customer satisfaction and retention.

Team Management

• Lead, motivate, and manage a team of marketing and sales professionals.
• Provide training and mentorship to enhance team performance and support career development.

Reporting and Analysis

• Regularly report on sales, marketing performance, budget allocation, and ROI to senior management.
• Analyze data to evaluate the effectiveness of marketing campaigns and sales initiatives, making adjustments as needed.

Image Holidays is a transport and travel service provider with a growing reputation for providing quality service, offering experienced off-road drivers, and a fleet that includes eco-friendly electric vehicles. Join us to shape the future of sustainable tourism in Nepal!