Public Relations and Brand Executive

Key Overall Objective of the Position

The key overall objective of the Public Relations Executive is to achieve the company’s revenue and customer satisfaction goals by creating, managings and implementing public relations and providing technical assistance to the team.

Job Description:

• Planning and carrying out PR campaigns and strategies.
• Monitoring the public and media's opinion of client and influencers
• Writing and editing press releases, leaflets, brochures, speeches, newsletters, websites and social media content
• Utilizing all forms of media to build, maintain and manage the portrayal of a business
• Representing the company at events and Campaign
• Training employees on how to handle media inquiries
• Developing good working relationships with the media and liaising with the press on potential news stories
• Writing and editing case studies and annual reports
• Managing and updating a client’s social media posts
• Coordinating paid and unpaid advertising.
• Work as part of an account team (in smaller organisations you may be the sole PR lead or work as an agency PR officer) where you’ll plan, develop and implement PR strategies
• Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
• Organize events (such as press conferences, exhibitions, open days and press tours), source speakers and seek out sponsorship opportunities.
• maintain and update information on the organization’s online platform.
• manage and update information and engage with users on social media sites such as Facebook, Instagram etc.
• undertake research for new business proposals and present them to potential new clients.
• Writing Business Proposals for different events.
• Negotiating with stakeholders and build long-term relationships with new and existing customers.