Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalised logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.

For more information, please visit www.daraz.com

Strategy Manager - Growth Marketing

Views: 5166 | This job is expired 3 days, 7 hours ago

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service
Job Level	:	Mid Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Kathmandu, Nepal
Offered Salary	:	Negotiable
Apply Before(Deadline)	:	May. 30, 2023 23:55 (3 days, 7 hours ago)

Job Specification

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	More than or equal to 2 years

Job Description

Drive the strategy & growth of an business in close collaboration with the Growth marketing or Buyer Growth team
Leverage weekly, monthly & quarterly reporting structures and use the data to set priorities for the business
Gap analysis on existing performance metrics and structures and build a strategy to grow the buyer base
Strong Data Analysis, reporting, excel and presentation skills with Analytical ability
Growth, management, and optimization of digital channels for new customer acquisition & retention
Testing of audiences, ad placements, solutions, and creatives, including structured A/B tests
Familiar with accurate tracking, attribution, and measurement of digital channels
Managing online advertising and display campaigns, preferably third-party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google, etc.
Establish, implement & measure the effectiveness of mobile app paid advertising initiatives to drive adoption, user growth and engagement
Focus on the relevant business metrics, monitor their performance, spot weaknesses and deep dive into fixing them

Requirements

Bachelor's or Master’s degree in Business disciplines, IT or Engineering, Marketing, Business Analytics, Statistics, or applied Economics
Minimum 2 years of working experience in a related field, Prior Experience in Advanced Digital Marketing/ Online Marketing will be an added advantage
Advanced Proficiency in Google Analytics or other Analysis Tools, Microsoft Excel & Proficient in SQL or aptitude to become proficient quickly with training
Excellent knowledge and experience of program planning, reviews, monitoring and evaluation is essential
Ability to function and prioritize effectively when presented with tight deadlines
Must possess excellent decision-making, strategic thinking, leadership, interpersonal, and ethical conduct skills
Go-getter and can-do attitude

Competencies

Technical
Analytical
Communication
Initiative
Team Player

Benefits

International working environment, and a unique opportunity to learn from the best in e-commerce and business growth.
A platform to learn from Alibaba’s world-leading ecosystem
Rigorous training and exposure in team management, leadership, business analytics, and operations.
An opportunity to train the next generation of business leaders
Competitive salary and incentive package
Health & Medical insurance

This job has expired.

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