About the job

Job Overview

E-Works, a prominent digital marketing agency under The Kandel Group, is seeking an experienced Paid Ads Specialist to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate will have a proven track record of creating and executing high-performing ad strategies to drive traffic, leads, and conversions. If you are data-driven, creative, and passionate about maximizing ROI, we would love to have you on board!

Responsibilities and Duties

• Develop and execute paid ad campaigns on platforms like Google, Meta, LinkedIn, and others.
• Define target audiences and set clear objectives for each campaign.
• Allocate budgets effectively to maximize ad performance and ROI.
• Monitor, analyze, and optimize campaigns to improve click-through rates (CTR), conversions, and overall performance.
• Conduct A/B testing for ad creatives, copy, and targeting to refine strategies.
• Collaborate with content writers and designers to create compelling ad copies and visuals.
• Ensure all ads align with brand guidelines and messaging.
• Use analytics tools to track campaign performance and extract actionable insights.
• Generate and present reports on key metrics, trends, and recommendations for improvement.
• Conduct research to identify high-value audience segments and optimize targeting.
• Stay updated with the latest trends and updates in paid advertising platforms.
• Maintain proficiency in using ad platforms, including Google Ads, Meta Business Manager, and LinkedIn Ads.
• Keep accounts organized and updated with the latest best practices.

Qualifications

• Proven experience as a Paid Ads Specialist or similar role (minimum 2-3 years).
• Expertise in managing paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn.
• Knowledge and proven experience in Programmatic Ads is a plus. 
• Knowledge and proven experience in CRM tools like Zoho is a plus.
• Proficiency in tools like Looker Studio, Google analytics and Google Tag Manager.
• Strong understanding of performance marketing metrics such as CTR, CPC, CPA, and ROAS.
• Proficiency in analytics tools such as Google Analytics and campaign tracking software.
• Experience with remarketing and retargeting strategies.
• Exceptional analytical and decision-making skills.
• Ability to manage budgets effectively and prioritize projects.
• Bachelor’s degree in Marketing, Business, or a related field.

Why Join Us?

• Be part of an ambitious company with global connections. 
• Work across a variety of exciting campaigns spanning industries and platforms.
• Contribute fresh ideas and influence impactful projects.
• Join a supportive and dynamic team that values your input.
• Global Presence: As a part of The Kandel Group, E-Works operates with a footprint in the UK, Nepal, UAE, and Canada, offering international exposure.

About E-Works

E-Works is a thriving Digital agency under The Kandel Group, a conglomerate of over 30+ organizations operating across the UK, Nepal, UAE, and Canada. Known for our innovative approach and results-driven strategies, we specialize in delivering top-notch digital solutions tailored to our clients’ needs. At E-Works, we don’t just create content; we create connections.

Join us and make your mark as a creative force in the marketing world!