The British College

Education - School & Colleges

Paid Ads Specialist

Views: 147|Published on: May 14, 2026|

Marketing / Advertising / Customer Service

+1 more

Mid Level

Full Time

Vacancy: 1

Kathmandu|

Experience: More than 3 years|

Not Disclosed

Job Description

Roles and responsibilities of this job

E-works UK is a well-established company with international business operations, built on a reputation for delivering high-impact digital solutions across borders. With a team that spans multiple markets, we are passionate about growth, performance, and working with people who genuinely love what they do.

We are now looking for a talented and experienced Paid Media Specialist to join our growing team based in Nepal. This is a fantastic opportunity to take real ownership of campaigns, work across exciting education-sector projects, and grow alongside a team that values results and fresh thinking.

What This Role Is About

At the heart of this role is one clear goal: generating high-quality leads, primarily for Educational Institution projects. You will plan, build, and manage paid campaigns across Google, Meta, and LinkedIn, and make sure everything is tracked, measured, and continually improving. Beyond paid media, if you have experience with SEO or feel comfortable working alongside an SEO team that would be a real bonus. We are looking for someone who can eventually bridge both worlds and help drive organic as well as paid performance.

What You Will Be Doing

Managing all paid media campaigns end-to-end, including Google Ads, Meta Ads, and LinkedIn Ads
Generating qualified leads for Educational Institution clients through well-structured, targeted campaigns
Setting up and maintaining conversion tracking using Google Tag Manager and GA4 to make sure every click and lead is properly captured
Integrating campaign data with CRM tools to support lead management and attribution reporting
Monitoring campaign performance daily, spotting opportunities, and acting on them quickly
Preparing clear, honest performance reports for internal stakeholders with actionable takeaways
Managing ad budgets carefully to get the best possible return on every pound spent
Running A/B tests on ad creatives, copy, and landing pages to keep improving results
Collaborating with the SEO team where needed, and potentially taking on oversight of SEO activities over time
Keeping up with platform changes, algorithm updates, and emerging trends so our campaigns stay ahead

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 3 years

Other Specification

What We Are Looking For

At least 3 years of hands-on experience running paid campaigns across Google Ads and Meta Ads
Solid understanding of campaign structure, bidding strategies, audience targeting, and creative testing
Comfortable setting up and troubleshooting tracking via Google Tag Manager (GTM)
Good working knowledge of Google Analytics 4 (GA4), including events, conversions, and reporting
Experience with CRM platforms for managing leads and tracking attribution (We have a custom CRM)
Strong analytical skills with the ability to read data, find patterns, and translate them into clear actions
A self-starter who can work independently but also collaborate well within a team
Good communication skills in English, both written and verbal

Bonus Points If You Have...

LinkedIn Ads experience, particularly Sponsored Content and Lead Gen Forms
A background in or exposure to SEO, whether technical, on-page, or content-focused
Experience managing campaigns targeting national and international audiences
Google Ads or Meta Blueprint certification
Worked with education sector clients or lead generation funnels before

What We Offer

A highly competitive salary package for the right person
The chance to work with an internationally operating business and a team that genuinely cares about quality
Real ownership of your work, not just task execution
Room to grow into a broader role that covers both paid and organic performance
A collaborative and supportive environment where good ideas are always welcome

Skills Required

Required skills for this job

Communication

Creative Thinking

Creativity Skills

Digital Media

Digital Printing

Attention to Detail

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

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Apply Before: May 29, 2026

About the organization

The British College

Education - School & Colleges

Trade Tower, Thapathali, Kathmandu

Founded in 2011, The British College offers world-class education for aspiring students in Nepal to gain internationally-recognised qualifications from their two partner British Universities: the University of the West of England (UWE) and Leeds Beckett University (LBU).

We have successfully established a distinctive identity as the pioneering global college in Nepal and offer reputed UK degrees and courses that are relevant to the current job market, and enhance the employability of each and every student.

Our aim is to provide students with a global learning experience and worldwide opportunities. We are further defined by our local-to-global approach in the provision of our degrees and courses which are staffed by tutors and administrative personnel from the UK and Nepal. In this way, the College provides premium education that compels students and staff to be globally-minded - a notion which is further encouraged by the multinational companies involved in our student exchange programmes and internships.

We also believe that supporting and interacting with the local community is an integral part of student life, and we are committed to achieving excellence in our research and upholding the highest standards of integrity.

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