WorldLink is the largest broadband service provider in Nepal employing over 5,000 people and connecting over 950000 households over its own nation-wide, state-of-the-art optical fiber network. Today, over 3.4 million netizens use WorldLink to access the Internet, representing around one-third of all active Internet users in the country. Around 1.75 million TV viewers use WorldLink’s IPTV services to watch live TV and video-on-demand entertainment. Established in 1995, WorldLink is a rare success story of patience, perseverance and persistence in Nepal. As a result, WorldLink has attracted the largest foreign private equity investment in Nepal, with investments from BII and Dolma Fund.

Marketing Strategist

Views: 264 | Apply Before: 2 weeks from now

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service > Technical Sales/ IT Marketing
Job Level	:	Mid Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Jawalakhel, Lalitpur
Offered Salary	:	Not Disclosed
Apply Before(Deadline)	:	Jul. 02, 2025 23:55 (2 weeks from now)

Job Specification

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	More than 3 years
Professional Skill Required	:	Marketing Digital Marketing Strategic Planning Projection CRM Software

Other Specification

3–6 years of experience in marketing strategy, CRM, or growth marketing roles — ideally in SaaS, digital product, or mobile-first environments.
Proven ability to drive measurable results across the marketing funnel, from acquisition to retention.
Strong understanding of segmentation, personalization, and marketing automation tools.
Experience leading or collaborating on regional social media strategy and content development.
Proficient in data analysis and marketing analytics tools.
Excellent cross-functional communication and project management skills.
A mix of creative thinking and data-driven decision-making.
Experience in South Asian or emerging markets is a plus.

Job Description

Develop and own full-funnel marketing strategies across organic and paid channels, including awareness, acquisition, activation, and retention campaigns.
Lead lifecycle CRM initiatives, including push notifications, in-app messaging, and email marketing, to boost user engagement and reduce churn.
Oversee social media strategy for Nepal and other target markets, ensuring content is localized, relevant, and aligned with the brand’s voice.
Collaborate with the performance marketing team to align CRM, social, and promotional campaigns with paid ad funnels and business goals.
Analyze campaign performance and user behavior data to optimize journeys and improve conversion and retention rates.
Conduct market and audience research to uncover insights, test hypotheses, and refine campaign direction.
Coordinate with the content, design, and product teams to craft compelling user experiences across digital touchpoints.
Stay updated with CRM tools, personalization trends, and regional marketing innovations to improve strategic effectiveness.