Marketing officer

Nepal Cancer Hospital and Research Center (NCHRC) Ltd. is the first ever effort from the private sector, established to provide the highest quality of state-of-the-art treatment and excellent care to the patients and their families from all around the globe. The hospital has a dedicated multidisciplinary team of cancer specialists offering affordable, safe, innovative and compassionate care to cancer patients. In addition to the latest innovative treatments and state-of-the-art equipment, the hospital goes beyond just medicine and opens access to alternative medicine as well.

Marketing officer

Views: 1213 | This job is expired 1 week, 3 days ago

Basic Job Information

Job Category : Healthcare / Pharma / Biotech / Medical / R&D > Marketing Strategy
Job Level : Senior Level
No. of Vacancy/s : [ 1 ]
Employment Type : Full Time
Job Location : Harisiddhi, Lalitpur
Offered Salary : Negotiable
Apply Before(Deadline) : Aug. 01, 2022 23:55 (1 week, 3 days ago)

Job Specification

Education Level : Bachelor
Experience Required : Not Required
Professional Skill Required : Interpersonal Marketing Management Communication Market Research
Other Specification
  • Master Degree in Marketing with 1 year of experience or Bachelor Degree in Marketing with 3 years of experience
  • Experience in digital marketing and the management of websites and social media platforms
  • Knowledge of Google Analytics, Adwords and SEO platforms
  • Excellent written and analytical skills
  • Self-motivated and the ability to work with own schedule and meet deadlines 
  • Ability to communicate at all levels externally with stakeholders and internally with colleagues
  • Excellent team player

NOTE: 

  • Preference will be given to hospital experience


Job Description

  • Develop a clear understanding of the Hospital’s business objectives and devise and implement a marketing strategy and activity plan which meet these objectives.
  • Communicate with the hospital’s internal and external customers (patients, healthcare professionals staff, healthcare institutions etc), ensuring that all the marketing objectives are met.
  • Develop and deliver the hospital’s online or digital marketing strategy with the objective of growing visitor numbers and conversions.
  • Create, maintain and update information on the website in line with business needs and SEO best practice, ensuring all published content adheres to the hospital’s core values.
  • Manage the hospital’s social media channels.
  • Identify and produce engaging and SEO-optimized content for the hospital’s on-line platforms in the form of blogs, news stories, banner, tweets, videos, photos and images.
  • Plan and help deliver online advertising campaigns.
  • Use web analytics (including Google Analytics) to monitor trends and traffic.
  • Optimize online user experience to increase engagement and conversion.
  • Ensure effective, branded marketing communications including the company website, social media, audio and video media, print communication and advertising. 
  • Manage major projects such as PR events, launches, marketing campaigns, Webinars, annual networking days and evenings, trade show exhibits etc.
  • Liaise with all Department Heads and In-charges in-house, in creating marketing pieces for different areas e.g. brochures, patients booklet, patient leaflets etc. 
  • Maintain high level of knowledge of hospital’s clinical services.
  • Work closely with other hospital’s liaison executives to ensure clear marketing message to referral audience and marketing support and materials supplied to them.
  • Maintain awareness of competitor activity and general healthcare updates.
  • Manage relationship with consultants and healthcare professionals. 
  • Direct and manage personnel within the marketing team and provide support and guidance
  • Organized and multi-tasking

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