The marketing officer is responsible for maximizing a hotel's revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. 

• Identifies the factors that shape the hotel’s appeal to customers
  
• Work closely with other members of the hotel management team to identify marketing priorities
  
• Monitor customer reviews on the hotel’s website or on hotel booking sites to identify the strengths and weaknesses of hotel
  
• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  
• Identify, prioritize, and reach out to new partners, and business opportunities
  
• Identify development opportunities; follow up on development leads and contacts; participate in the structuring and financing of projects; assure the completion of development projects
  
• Increases occupancy during times of the year when bookings are low and keep conference room filled
  
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  
• Develop, execute and evaluate new plans for expanding increase sales
  
• Build a stable revenue base and ensure high level of repeat business by developing strong customer relationships
  
• Document all customer contact and information
  
• Represent the company in strategic meetings
  
• Help to increase sales and growth for the company
  
• Contributing to annual marketing plan
  
• Evaluating the effectiveness of all marketing activity
  
• Creating and developing new innovative ways to communicate the company message to their existing customers