Job Title: Marketing Officer
Designation: Marketing Officer
Reports to: Marketing Manager
Location:  Chandole, Kathmandu, Nepal
Shift: Standard (09:00 AM to 05:00 PM) from Sunday to Friday

Position Overview

The Marketing Officer will be responsible for contributing to the implementation of marketing strategies. He/she will be responsible for supporting the marketing manager in overseeing the department's operations. Overall, he/she will organize and attend marketing activities or events to raise brand awareness.

Roles and Responsibilities

Marketing 

• Assist the Marketing Manager in preparing brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as long term.
• Assist in maintaining day-to-day tasks and improving the marketing strategies of the company.
• Preparing, planning, and project managing the publication of all publicity material and brand promotion for key product mix.
• To use all necessary channels to ensure staff understands their roles in replicating and promoting the brand such that the organization lives the brand.
• Provides leadership in designing and the production of all parts of marketing needs.
• Develop and implement the company's social media strategy and maximize profile across all activities. Maintain social media presence.
• Plan and execute all digital marketing, including SEO/SEM, marketing, database, email, social media, and display advertising campaigns.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Promote the correct use of the company’s brand both internally and externally through digital channels.
• Write, edit and proofread marketing material for use in different channels.

Research and Development

• Undertake market research and establish the best way to reach target groups.
• Analyze the impact of marketing campaigns and prepare measurement reports.
• Monitor market trends, research consumer markets, and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.

Coordination       

• Maintain strong communication between marketing executives and internal and external stakeholders.
• Liaise with stakeholders and vendors to promote the success of activities and enhance the company’s presence.
• Collaborate with managers in preparing budgets and monitoring expenses.
• Other tasks assigned by the line manager.

Skills and Qualifications

• Task Related
• Bachelor's degree in marketing, Business Administration, or related field is preferred
• 2+ years of proven work experience

Competencies and Soft Skills

• Demonstrable experience leading and managing social media and digital marketing campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Excellent organizational and multitasking skills
• Outstanding communication and interpersonal abilities
• A team player with a customer-oriented approach
• Clear and confident Verbal communicator Able to influence others Ability and desire to develop new and exciting ideas
• Demonstrates the ability to forge and maintain relationships
• Proficient written communication skills.
• Available to attend events and work flexibly, sometimes outside regular working hours.