• Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies
• Use research findings and analysis to provide direction to regarding upcoming marketing projects, new products or services, and overall strategy
• Undertake market research and establish the best way to reach target groups
• Identify areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities of our brand.
• Approve all marketing campaigns and plans before they are implemented
• Weighs in on important decisions involving product advertising, packaging, media channels, and branding
• Maintain the department’s budget and ensures all marketing activities are cost-effective
• Monitors marketing and sales performance and adjusts strategies as needed
• Handel Distribution channel

Key Responsibility:

• Managing and developing marketing campaigns.
• Researching and analyzing data to identify and define audiences.
• Conducting promotional activities.
• Organizing and distributing financial and statistical information.
• Overseeing campaigns on social media.
• Evaluating the effectiveness of campaigns.
• Reporting on trends and statistics across all digital media platforms.