Felt and Yarn

Marketing Manager

Felt and Yarn

Marketing Manager

Felt and Yarn is a proud provider of premium quality, ethically produced, and eco-friendly handcrafted felt supplies ranging from home decor, cozy shoes, novelty cat caves, rugs, yarns, and many more! Our fine quality wool is processed by hand from local sheep and meticulously dyed and felted into gorgeous and whimsical items with love, from start to finish. Whatever you need, from themed holiday decor, colorful felt balls, to natural cat and dog toys; we have the perfect felted fun for your home.

Our production is centered around employing local household Nepalese women, providing them with training, fair wages, and a safe working environment, by choosing Felt and Yarn you choose to support sustainable, eco-conscious craft and make upskilling the people of our remote villages possible. Thank you, enjoy our soft, colorful products!

Felt and Yarn is a proud provider of premium quality, ethically produced, and eco-friendly handcrafted felt supplies ranging from home decor, cozy shoes, novelty cat caves, rugs, yarns, and many more! Our fine quality wool is processed by hand from local sheep and meticulously dyed and felted into gorgeous and whimsical items with love, from start to finish. Whatever you need, from themed holiday …

Marketing Manager

Views: 1344 | This job is expired 5 days, 17 hours ago

Basic Job Information

Job Category : Marketing / Advertising / Customer Service > Branding, Copywriter, Creative directions, Market research, Marketing Strategy
Job Level : Senior Level
No. of Vacancy/s : [ 1 ]
Employment Type : Full Time
Job Location : Kathmandu
Offered Salary : Negotiable
Apply Before(Deadline) : Jan. 30, 2023 23:55 (5 days, 17 hours ago)

Job Specification

Education Level : Master
Experience Required : More than or equals to 3 years
Professional Skill Required : Digital Marketing Leadership Team Building Reporting Project Management Search Engine Optimization (Seo)
Other Specification
  • Proven experience in eCommerce marketing and a track record of driving sales and growth
  • Strong leadership skills and experience managing a team
  • Excellent communication and project management skills
  • Experience with social media and digital marketing
  • Experience in product development and trend research
  • A passion for eCommerce and a drive to stay up-to-date on industry trends and best practices
  • Proven ability to meet or exceed sales targets
  • Strong understanding of how to increase brand awareness and attract new customers
  • Enthusiasm for handmade craft

Job Description

The Marketing Manager for FNY, will be responsible for leading and executing marketing strategies to drive sales and growth across multiple retail and B2B channels, specifically targeting customers in the USA, Australia, and Europe. We are an export and manufacturing company that specializes in handmade wool felt products, and this role will lead a team of content creators, social media specialists, graphic designers, and photographers to update and optimize the company's online presence and bring in new leads through social media and other channels. Additionally, the Marketing Manager will be responsible for increasing brand awareness to attract new customers and expand the reach of the company's handmade products. As we sell handmade craft products and our main market is in the USA, Australia, and Europe, preference will be given to applicants who have knowledge of how to expand the digital presence in those areas and have experience in the export and manufacturing industry. Candidates are expected to research our company and industry before applying for this job.

Key Responsibilities:

  • Develop and execute marketing strategies to drive sales and growth across multiple retail and B2B channels, specifically targeting customers in the USA, Australia, and Europe.
  • Lead and manage a team of content creators, social media specialists, graphic designers, and photographers
  • Update and optimize the company's online presence across all channels, including websites, social media, and online marketplaces
  • Bring in new leads through social media and other channels
  • Manage and train the marketing staff to ensure they are meeting company goals and objectives
  • Represent the company at trade shows and other offline events
  • Increase brand awareness through various marketing channels to attract new customers and expand the reach of the company's products
  • Interview, hire, and train new marketing staff members
  • Coordinating marketing strategies with the sales and outsourcing partners.
  • Overseeing branding, advertising, and promotional campaigns.
  • Looking after the budget of the marketing department and making sure the budget spent is delivering a return on investment.
  • Managing the design and production of promotional materials, such as websites and brochures.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
  • Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets
  • Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
  • Oversees current offerings and comes up with initiatives for new products.
  • Plan, arrange, and manage daily, weekly or monthly meetings with concerned departments.
  • Expand digital presence in the USA, Australia, and Europe

Work Benefits:

  • Paid annual leave and sick leave
  • Paid maternal and parental leaves
  • Good work environment
  • Festive Bonus
  • Provident Fund
  • Work-Life Balance
  • Learning and development
  • MacBook - Because hard worker deserves the best things
  • Office-sponsored daily lunch and other benefits
  • Parties and events – work hard, party even harder!

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