Nepal Cancer Hospital and Research Center (NCHRC) Ltd. is the first ever effort from the private sector, established to provide the highest quality of state-of-the-art treatment and excellent care to the patients and their families from all around the globe. The hospital has a dedicated multidisciplinary team of cancer specialists offering affordable, safe, innovative and compassionate care to cancer patients. In addition to the latest innovative treatments and state-of-the-art equipment, the hospital goes beyond just medicine and opens access to alternative medicine as well.

Marketing Manager

Views: 1029 | This job is expired 3 years, 7 months ago

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service > Marketing Strategy
Job Level	:	Senior Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Lalitpur, Nepal
Offered Salary	:	Negotiable
Apply Before(Deadline)	:	Sep. 16, 2021 23:55 (3 years, 7 months ago)

Job Specification

Education Level	:	Graduate (Masters)
Experience Required	:	More than or equal to 5 years
Professional Skill Required	:	Analytical Communication Digital Marketing Social Media Marketing

Other Specification

Experience in digital/online marketing and the management of websites and social media platforms
Experience of managing and writing content for a website CMS
Knowledge of email marketing, Google Analytics, Adwords and SEO platforms
Experience of managing social media campaigns and
display advertising campaigns
Digital strategy experience
Knowledge of effective social media techniques
Excellent written and analytical skills
Self-motivated and the ability to work with own schedule and meet deadlines

Job Description

Develop a clear understanding of the Hospital’s business objectives and devise and implement a marketing strategy and activity plan which meet these objectives.
Communicate with the hospital’s internal and external customers (patients, healthcare professionals staff, healthcare institutions etc), ensuring that all the marketing objectives are met.
Develop and deliver the hospital’s online marketing strategy with the objective of growing visitor numbers and conversions.
Create, maintain and update information on the website in line with business needs and SEO best practice, ensuring all published content adheres to the hospital’s core values.
Manage the hospital’s social media channels.
Identify and produce engaging and SEO-optimised content for the hospital’s on-line platforms in the form of blogs, news stories, banner, tweets, videos, photos and images.
Plan and help deliver online advertising campaigns.
Use web analytics (including Google Analytics) to monitor trends and traffic.
Optimize online user experience to increase engagement and conversion.
Ensure effective, branded marketing communications including the company website, social media, audio and video media, print communication and advertising.
Manage major projects such as PR events, launches, marketing campaigns, Webinars, annual networking days and evenings, trade show exhibits etc.
Liaise with all Department Heads and In-charges in-house, in creating marketing pieces for different areas e.g. brochures, patients booklet, patient leaflets etc.
Maintain high level of knowledge of hospital’s clinical services.
Work closely with other hospital’s liaison executives to ensure clear marketing message to referral audience and marketing support and materials supplied to them.
Maintain awareness of competitor activity and general healthcare updates.
Manage relationship with consultants and healthcare professionals.
Direct and manage personnel within the marketing team and provide support and guidance