Marketing Officer

CIWEC Hospital Pvt. Ltd. is seeking a Marketing Officer to promote hospital services, develop business opportunities, build client relationships, and enhance brand visibility.

Key Responsibilities

• Develop and implement effective marketing strategies to promote hospital services, facilities, and healthcare packages.
• Establish, develop, and maintain strong relationships with corporate clients, insurance companies, travel agencies, educational institutions, and other relevant organizations.
• Identify and pursue new business opportunities to increase patient referrals, service utilization, and hospital revenue.
• Plan and execute promotional campaigns, corporate visits, networking activities, and other marketing initiatives.
• Promote the hospital's medical services, health screening packages, diagnostic facilities, and specialized healthcare services.
• Coordinate with internal departments to develop appropriate marketing plans and ensure effective promotion of hospital services.
• Strengthen the hospital's brand visibility through digital marketing, social media, and other communication channels.
• Monitor market trends, competitor activities, and customer feedback to identify opportunities for improvement.
• Prepare regular marketing reports, monitor performance against assigned targets, and recommend strategies to achieve business objectives.