KEY DUTIES & RESPONSIBILITIES:

• Planning: To prepare overall marketing plan in coordination with the top management to meet the targeted marketing goals and objectives of the college.
• Advertising: To develop advertising strategies to increase interest of target audience in services provided by the college.
• Developing marketing strategies: To recommend different marketing strategies by Identifying marketing challenges and opportunities
• Providing leadership: To provide leadership that leads the effective implementation of marketing strategies and processes with a highly engaged and motivated workforce
• Organizing events: To identify and organize different events like that can help to achieve the targeted objectives
• Conducting market research: Conducting market research like questionnaires from different targeted groups, stakeholders etc. and analyze data to identify and define audiences
• Designing marketing materials: To work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
• Representing College: Represents the College at state, regional and national level related to areas of marketing, media, and public relations as directed.
• Brainstorming: To brainstorm with the Top Level Management for the potential improvements or changes in marketing strategy, products, or services
• Liaising/Building relationships: To liaise and build relation with different referral agencies that can support for the marketing and admissions
• Participating in Events: Participate in different events like exhibitions, fairs conferences, trade shows, industry events and seminars and other different events (both inside and outside valley) representing the college. 
• Marketing Budget To Plan: Prepare, control and monitor budget of the marketing department
• Social media management: To monitor and evaluate social media strategy, policy and programs and to propose improvements as needed

Skills Required for the Job Skills

• Excellent communication and presentation skills 
• Knowledge about college, courses and university rules and requirements 
• Leadership skills

Note: - Need to travel inside and outside valley when required.