Responsibilities:

• Manage the marketing team across brand strategy, creative, content, media (owned, earned, paid), analytics, campaign management to develop and execute sales, branding and positioning initiatives across all channels:

1. Online: PR, Social Media, GDN incl. Youtube, KOL, digital partnerships, onsite
2. Offline: TV, OOH, print, radio, event sponsorship, partnerships

• Work cross-functionally with commercial, product and operations teams to help devise, plan and implement successful and relevant marketing initiatives and campaigns
• Optimize these campaigns through thoughtful testing, ultimately aiming to maximize acquisitions while considering LTV/CAC
• Work collaboratively with Group marketing functions, analytics, and campaign management teams
• Strengthen Daraz brand equity and positioning by identifying business development efforts and corporate partnership opportunities
• Full ownership of Marketing P&L and budget

People:

• Report directly to country managing directors and regional marketing heads
• Grow a dynamic team of 20 managers and their teams, building on their expertise and knowledge, and training the next generation of leaders
• Become an integral part of senior management within the company

What We Offer:

• An international working environment in a start-up setting, and the unique opportunity to learn from industry leaders, including Lazada and Alibaba teams
• Work closely with country and group level management to build e-commerce in Nepal
• Hands-on experience in leading a team and growing a business
• Five-day working week
• Benefits package: provident fund, gratuity, fuel expenses, employee discount, mobile top-ups, and data pack, accident insurance, medical insurance, full annual health check-up