Marketing Director

Launched in 2012, Daraz is South Asia's online shopping and selling destination of choice present in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal. Supported by a wide range of tailored marketing, data, and service solutions, the pioneering ecommerce ecosystem in South Asia has 30,000 sellers and 500 brands, serving 5 million consumers. With 2 million products available, Daraz offers a diverse assortment of products in categories ranging from consumer electronics to household goods, beauty, fashion, sports equipment, and groceries. Focused on providing an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns.

Daraz is owned by Alibaba Group Holding Limited.

Marketing Director

Views: 1138 | This job expired 1 month, 1 week ago

Basic Job Information

Job Category : Marketing / Advertising / Customer Service
Job Level : Senior Level
No. of Vacancy/s : [ 1 ]
Employment Type : Full Time
Job Location : Kathmandu
Offered Salary : Negotiable
Apply Before(Deadline) : Dec. 13, 2019 23:55 (1 month, 1 week ago)

Job Specification

Education Level : Bachelor
Experience Required : More than or equals to 5 years
Other Specification
  • At least 2 years of experience in Marketing with an eCommerce company or digital media agency, and at least 5 years working experience
  • Experience leading multi-channel integrated marketing campaigns, including digital and traditional campaigns, Public Relations, and Business Development
  • Have a blend of creativity, brand vision, analytical expertise, out-of-the-box thinking, and the confidence to lead a highly talented, collaborative team
  • An understanding of PMO processes and communication, and an ability to work cross-functionally with different teams to implement solutions and execute campaigns
  • A results-driven leader and creative problem solver, who takes full ownership of their responsibilities
  • Strong contacts with agencies and media houses in Kathmandu

Job Description


  • Manage the marketing team across brand strategy, creative, content, media (owned, earned, paid), analytics, campaign management to develop and execute sales, branding and positioning initiatives across all channels:
  1. Online: PR, Social Media, GDN incl. Youtube, KOL, digital partnerships, onsite
  2. Offline: TV, OOH, print, radio, event sponsorship, partnerships
  • Work cross-functionally with commercial, product and operations teams to help devise, plan and implement successful and relevant marketing initiatives and campaigns
  • Optimize these campaigns through thoughtful testing, ultimately aiming to maximize acquisitions while considering LTV/CAC
  • Work collaboratively with Group marketing functions, analytics, and campaign management teams
  • Strengthen Daraz brand equity and positioning by identifying business development efforts and corporate partnership opportunities
  • Full ownership of Marketing P&L and budget


  • Report directly to country managing directors and regional marketing heads
  • Grow a dynamic team of 20 managers and their teams, building on their expertise and knowledge, and training the next generation of leaders
  • Become an integral part of senior management within the company

What We Offer:

  • An international working environment in a start-up setting, and the unique opportunity to learn from industry leaders, including Lazada and Alibaba teams
  • Work closely with country and group level management to build e-commerce in Nepal
  • Hands-on experience in leading a team and growing a business
  • Five-day working week
  • Benefits package: provident fund, gratuity, fuel expenses, employee discount, mobile top-ups, and data pack, accident insurance, medical insurance, full annual health check-up

Applying Procedure
  • Email your CV and cover letter to [email protected]. Your email should serve as your cover letter, with your CV as an attachment
  • Please include the job title of the role you are applying for in the email subject
  • If you have been referred by current or past Daraz employees, please mention the referrer’s full name and contact information

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