About the job

About Code Mantra

Code Mantra is an education technology company that provides coding, math, entrepreneurship, and public speaking classes for K-12 students. Our mission is to Help Our Child to Become Next Generation Genius by Making them Creator, Builder, Problem Solver, and Future Leader through engaging and interactive learning experiences.

We are looking for a dynamic Marketing Person to drive brand awareness, lead generation, and student enrollments.

Job Summary

The Marketing Person will be responsible for developing and executing marketing strategies to increase brand visibility, attract new students, and engage existing customers. The ideal candidate should have experience in digital marketing, content creation, social media, and paid advertising.

Key Responsibilities

Digital Marketing & Lead Generation

• Develop and execute marketing campaigns to generate student enrollments.
• Optimize SEO strategies to increase website traffic and ranking.
• Manage and track Google Ads, Facebook Ads, and other PPC campaigns to maximize ROI.
• Implement email marketing campaigns to nurture leads and retain students.

Content & Social Media Marketing

• Develop a content strategy including blogs, videos, and social media posts.
• Grow social media engagement on platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Manage the content calendar and ensure consistent brand messaging.

Brand Awareness & Community Engagement

• Build partnerships with schools, influencers, and parent communities.
• Plan and execute webinars, workshops, and events to engage potential customers.
• Increase brand recognition through PR campaigns and collaborations.

Analytics & Performance Tracking

• Track and report key marketing KPIs (lead conversions, ad performance, engagement rates, ROI, etc.).
• Conduct A/B testing to optimize campaigns and improve results.
• Provide monthly performance reports with insights and recommendations.

Customer & Market Research

• Analyze market trends, competitor activities, and customer behavior.
• Gather and utilize customer feedback to improve marketing efforts.
• Adjust strategies based on data-driven insights.

Qualifications & Skills

• 3-5 years of experience in marketing (preferably in EdTech or B2C industries).
• Strong knowledge of SEO, Google Ads, Facebook Ads, and email marketing.
• Experience with social media management and content marketing.
• Proficiency in marketing analytics tools (Google Analytics, Meta Business Suite, HubSpot, etc.).
• Excellent copywriting and communication skills.
• Creative mindset with a data-driven approach to decision-making.
• Strong project management and multitasking abilities.

Preferred Qualifications

• Experience working in education technology, e-learning, or K-12 programs.
• Knowledge of graphic design tools (Canva, Adobe, Figma, etc.).
• Ability to create video content or manage YouTube marketing.
• Familiarity with CRM tools like HubSpot or Salesforce.

Benefits & Perks

• Competitive salary & performance bonuses.
• Work in a fast-growing EdTech company with a mission-driven team.
• Career growth opportunities in a leadership role.