Chaudhary Group in partnership with JTI
Trading - Export / Import / Merchandising

Chaudhary Group (CG) is Nepal’s fastest, largest growing multinational conglomerate and Japan Tobacco International(JTI) is a leading international tobacco product company with presence in 130 countries and two decades of growth.

JTI entered into a partnership with CG Tobacco to offer two world renowned brands Mevius and Winston, to Nepalese smokers.

Each possesses its distinct character and heritage, brought together under our unrivalled commitment to quality. Our mission is to nurture our internationally recognized brand roster while leading the way in new ways of doing business. We are committed to making our business not only the fastest growing, but also the most innovative and sustainably run.

We believe the extraordinary success of our companies are driven by the talented and dynamic people who work with us. We believe in cultivating talent, nurturing both our employees’ career and personal growth.

As a testimony to that, CG has won the Nepal Best Employer Award for many years and JTI has won the Global Top Employer Award for 5 consecutive years. We drive a culture of performance through integrity, ownership, accountability, team work and a passion to win!

Join us. Be part of the winning team!

JTI entered into a partnership with CG Tobacco to offer two world renowned brands Mevius and Winston, to Nepalese smokers.

Each possesses its distinct character and heritage, brought together under our unrivalled …

Leisure & Activation Manager

Views: 1344 | This job is expired 3 days, 18 hours ago

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service > Branding, Customer relationship, Direct marketing, Event management, Face to face customer support
Job Level	:	Senior Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Jhamsikhel
Offered Salary	:	Not Disclosed
Apply Before(Deadline)	:	Dec. 09, 2024 23:55 (3 days, 18 hours ago)

Job Specification

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	More than or equal to 8 years
Professional Skill Required	:	Planning Communication Teamwork Time Management Project Management

Job Description

Lead from planning to execution and reporting of event activations while ensuring alignment with brand strategy & objectives. Having a commercial mindset at all times - especially when conducting negotiations with event partners. Establish strong relationships measurement approach that allows to build a solid commercial business case for every event initiative - ideally measuring trial & conversion rate post event deployment.
Management of leisure channel (NEO) covering merchandising, 1-2-1 activation and exclusivity agreements. Coordinate with Sales for availability of products, esp. for exclusive outlets. Ensure during all activities a balanced approach between building affinity and delivering impactful and commercially relevant programs. Develop for every leisure outlet on a yearly basis a solid commercial business case featuring clear recommendations in regards to stop, continue or intensify collaboration.
Gain priority access to event proposals and facilitate ease of executing brand activation plans. Select and management of third party agencies to implement programs.
Oversee the implementation of 1-2-1 activities in all channels to ensure programs are executed consistently, correctly and up to company standards. Such includes regular 1-2-1 visits in covered cities and attendance in events.
Recruit brand ambassadors based on brand criteria / requirement and conduct brand ambassador trainings in order to ensure a consistent level of quality communication w/ consumers. Maintain this pool of Brand Ambassadors and ensure that their capability is constantly evaluated and enhanced through audit systems and training programs
Evaluate programs versus KPI's and use learnings as input to drive efficiency and effectiveness of succeeding initiatives
Budget management to optimize spend and proper tracking for alignment & responsible for establishing the full year Leisure & 1-2-1 Plan & budget allocation.