Daraz

Head Of Marketing

Daraz

Head Of Marketing

Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalised logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.

For more information, please visit www.daraz.com

Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalised logistics and payments infrastructure in its markets. Daraz’ vision …

Head Of Marketing

Views: 4285 | This job is expired 1 year, 1 month ago

Basic Job Information

Job Category : Marketing / Advertising / Customer Service > Client servicing, Direct marketing, Marketing communication, Marketing Strategy
Job Level : Senior Level
No. of Vacancy/s : [ 1 ]
Employment Type : Full Time
Job Location : Kathmandu
Offered Salary : Negotiable
Apply Before(Deadline) : Jan. 26, 2023 23:55 (1 year, 1 month ago)

Job Specification

Education Level : Graduate (Masters)
Experience Required : More than or equal to 5 years
Professional Skill Required : Creativity Skills Marketing Public Relations Problem Solving Brand Vision

Job Description

  • Manage the marketing team across brand strategy, creative, content, media (owned, earned, paid), analytics, campaign management to develop and execute sales, branding and positioning initiatives across all channels:

            - Online: PR, Social Media/Performance marketing, GDN incl. Youtube, KOL, digital partnerships, onsite
            - Offline: TV, OOH, print, radio, event sponsorship, partnerships

  • Work cross-functionally with commercial, product and operations teams to help devise, plan and implement successful and relevant marketing initiatives and campaigns
  • Be well versed with digital marketing and performance marketing tools and leverage data to track ROI for marketing investments
  • Optimize campaigns through thoughtful testing, ultimately aiming to maximize acquisitions while considering LTV/CAC
  • Work collaboratively with group marketing functions, analytics, and campaign management teams
  • Strengthen Daraz brand equity and positioning by identifying business development efforts and corporate partnership opportunities
  • Full ownership of Marketing P&L and budget
  • Report directly to country Managing Director and Regional Head of Marketing
  • Grow a dynamic team, building on their expertise and knowledge, and training the next generation of leaders
  • Become an integral part of senior management within the company

Requirements

  • At least 2 years of experience in Marketing with a digital media agency or leading marketing role (preferably in technology), and at least 7 years working experience
  • Experience leading multi-channel integrated marketing campaigns, including digital/performance marketing and traditional offline campaigns, Public Relations, and Business Development
  • Have a blend of creativity, brand vision, analytical expertise, out-of-the-box thinking, and the confidence to lead a highly talented, collaborative team
  • An understanding of project management processes and communication, and ability to work cross-functionally with different teams to implement solutions and execute campaigns
  • A results-driven leader and a creative problem solver, who takes full ownership of their responsibilities
  • Strong contacts with marketing agencies and media houses in Kathmandu

Importantly, we look for someone who will live by our values that define everything we do:

  • Continuously Innovative
  • Generosity of Spirit
  • Deliver on our Promise
  • Make It Personal

Benefits

  • An international working environment with a unique opportunity to learn from industry leaders
  • Work closely with country and group level management to build e-commerce in Nepal
  • Hands-on experience in leading a team and growing a business
  • Five days working week (Monday to Friday)
  • Benefit Package: Social security fund, fuel expenses, employee discount voucher, mobile top ups and data pack, accidental insurance, medical insurance, full annual health check-up

This job has expired.

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