Daraz

Head Of Marketing

Daraz

Head Of Marketing

Launched in 2012, Daraz is South Asia's online shopping and selling destination of choice – present in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal. Supported by a wide range of tailored marketing, data, and service solutions, the pioneering e-commerce ecosystem in South Asia has 30,000 sellers and 500 brands, serving 5 million consumers. With 2 million products available, Daraz offers a diverse assortment of products in categories ranging from consumer electronics to household goods, beauty, fashion, sports equipment, and groceries. Focused on providing an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle- free returns. Daraz is owned by Alibaba Group Holding Limited.

 At Daraz, we believe in chasing hard towards big goals.

Launched in 2012, Daraz is South Asia's online shopping and selling destination of choice – present in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal. Supported by a wide range of tailored marketing, data, and service solutions, the pioneering e-commerce ecosystem in South Asia has 30,000 sellers and 500 brands, serving 5 million consumers. With 2 million products available, Daraz offers a diverse assortment of …

Head Of Marketing

Views: 3642 | This job is expired 1 week, 2 days ago

Basic Job Information

Job Category : Marketing / Advertising / Customer Service > Client servicing, Direct marketing, Marketing communication, Marketing Strategy
Job Level : Senior Level
No. of Vacancy/s : [ 1 ]
Employment Type : Full Time
Job Location : Kathmandu
Offered Salary : Negotiable
Apply Before(Deadline) : Jan. 26, 2023 23:55 (1 week, 2 days ago)

Job Specification

Education Level : Master
Experience Required : More than or equals to 5 years
Professional Skill Required : Marketing Problem Solving Public Relations Creativity Brand Vision

Job Description

  • Manage the marketing team across brand strategy, creative, content, media (owned, earned, paid), analytics, campaign management to develop and execute sales, branding and positioning initiatives across all channels:

            - Online: PR, Social Media/Performance marketing, GDN incl. Youtube, KOL, digital partnerships, onsite
            - Offline: TV, OOH, print, radio, event sponsorship, partnerships

  • Work cross-functionally with commercial, product and operations teams to help devise, plan and implement successful and relevant marketing initiatives and campaigns
  • Be well versed with digital marketing and performance marketing tools and leverage data to track ROI for marketing investments
  • Optimize campaigns through thoughtful testing, ultimately aiming to maximize acquisitions while considering LTV/CAC
  • Work collaboratively with group marketing functions, analytics, and campaign management teams
  • Strengthen Daraz brand equity and positioning by identifying business development efforts and corporate partnership opportunities
  • Full ownership of Marketing P&L and budget
  • Report directly to country Managing Director and Regional Head of Marketing
  • Grow a dynamic team, building on their expertise and knowledge, and training the next generation of leaders
  • Become an integral part of senior management within the company

Requirements

  • At least 2 years of experience in Marketing with a digital media agency or leading marketing role (preferably in technology), and at least 7 years working experience
  • Experience leading multi-channel integrated marketing campaigns, including digital/performance marketing and traditional offline campaigns, Public Relations, and Business Development
  • Have a blend of creativity, brand vision, analytical expertise, out-of-the-box thinking, and the confidence to lead a highly talented, collaborative team
  • An understanding of project management processes and communication, and ability to work cross-functionally with different teams to implement solutions and execute campaigns
  • A results-driven leader and a creative problem solver, who takes full ownership of their responsibilities
  • Strong contacts with marketing agencies and media houses in Kathmandu

Importantly, we look for someone who will live by our values that define everything we do:

  • Continuously Innovative
  • Generosity of Spirit
  • Deliver on our Promise
  • Make It Personal

Benefits

  • An international working environment with a unique opportunity to learn from industry leaders
  • Work closely with country and group level management to build e-commerce in Nepal
  • Hands-on experience in leading a team and growing a business
  • Five days working week (Monday to Friday)
  • Benefit Package: Social security fund, fuel expenses, employee discount voucher, mobile top ups and data pack, accidental insurance, medical insurance, full annual health check-up

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