• Manage the marketing team across brand strategy, creative, content, media (owned, earned, paid), analytics, campaign management to develop and execute sales, branding and positioning initiatives across all channels:

            - Online: PR, Social Media/Performance marketing, GDN incl. Youtube, KOL, digital partnerships, onsite
            - Offline: TV, OOH, print, radio, event sponsorship, partnerships

• Work cross-functionally with commercial, product and operations teams to help devise, plan and implement successful and relevant marketing initiatives and campaigns
• Be well versed with digital marketing and performance marketing tools and leverage data to track ROI for marketing investments
  
• Optimize campaigns through thoughtful testing, ultimately aiming to maximize acquisitions while considering LTV/CAC
  
• Work collaboratively with group marketing functions, analytics, and campaign management teams
  
• Strengthen Daraz brand equity and positioning by identifying business development efforts and corporate partnership opportunities
  
• Full ownership of Marketing P&L and budget
  
• Report directly to country Managing Director and Regional Head of Marketing
  
• Grow a dynamic team, building on their expertise and knowledge, and training the next generation of leaders
  
• Become an integral part of senior management within the company
  

Requirements

• At least 2 years of experience in Marketing with a digital media agency or leading marketing role (preferably in technology), and at least 7 years working experience
• Experience leading multi-channel integrated marketing campaigns, including digital/performance marketing and traditional offline campaigns, Public Relations, and Business Development
  
• Have a blend of creativity, brand vision, analytical expertise, out-of-the-box thinking, and the confidence to lead a highly talented, collaborative team
  
• An understanding of project management processes and communication, and ability to work cross-functionally with different teams to implement solutions and execute campaigns
  
• A results-driven leader and a creative problem solver, who takes full ownership of their responsibilities
  
• Strong contacts with marketing agencies and media houses in Kathmandu
  

Importantly, we look for someone who will live by our values that define everything we do:

• Continuously Innovative
• Generosity of Spirit
• Deliver on our Promise
• Make It Personal

Benefits

• An international working environment with a unique opportunity to learn from industry leaders
• Work closely with country and group level management to build e-commerce in Nepal
  
• Hands-on experience in leading a team and growing a business
  
• Five days working week (Monday to Friday)
  
• Benefit Package: Social security fund, fuel expenses, employee discount voucher, mobile top ups and data pack, accidental insurance, medical insurance, full annual health check-up