Daraz

Head of Brand

Daraz

Head of Brand

Launched in 2012, Daraz is South Asia's online shopping and selling destination of choice – present in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal. Supported by a wide range of tailored marketing, data, and service solutions, the pioneering e-commerce ecosystem in South Asia has 30,000 sellers and 500 brands, serving 5 million consumers. With 2 million products available, Daraz offers a diverse assortment of products in categories ranging from consumer electronics to household goods, beauty, fashion, sports equipment, and groceries. Focused on providing an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle- free returns. Daraz is owned by Alibaba Group Holding Limited.

 At Daraz, we believe in chasing hard towards big goals.

Launched in 2012, Daraz is South Asia's online shopping and selling destination of choice – present in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal. Supported by a wide range of tailored marketing, data, and service solutions, the pioneering e-commerce ecosystem in South Asia has 30,000 sellers and 500 brands, serving 5 million consumers. With 2 million products available, Daraz offers a diverse assortment of …

Head of Brand

Views: 3312 | This job is expired 1 week, 2 days ago

Basic Job Information

Job Category : Marketing / Advertising / Customer Service > Branding, Client servicing
Job Level : Senior Level
No. of Vacancy/s : [ 1 ]
Employment Type : Full Time
Job Location : Kathmandu
Offered Salary : Negotiable
Apply Before(Deadline) : Jan. 26, 2023 23:55 (1 week, 2 days ago)

Job Specification

Education Level : Master
Experience Required : More than or equals to 5 years
Professional Skill Required : Excel Analytical Skills Presentation Skills

Job Description

  • Develop and manage Daraz’s brand strategy as well as corresponding brand elements to maximize the brand’s equity through media planning, creative development, metrics, market research, events, and other initiatives
  • Execute plan for thought leadership initiatives, using a wide range of content in order to build awareness and credibility in the market
  • Draw the departments’ budget and its subsequent allocation within the department
  • Establish processes for bench-marking the brand’s performance, team KPIs, and metrics measuring campaign effectiveness
  • Conduct market analyses, gap analyses, financial modelling and monitor the competitive activity in the market and facilitate the realization of new brand marketing opportunities
  • Perform data analysis including assigning numerical value to essential functions for performance assessment and prepare reports for the management stating trends, patterns, and predictions using relevant data
  • Spearhead strategic planning including long-term goals and short-term objectives in alignment with Daraz’s mission

Requirements

  • Completed Master’s degree in the field of Marketing, Business Administration, Management or related field
  • At least 5 years of experience in marketing, social media, strategy or management consultancy intensive role
  • Strong data analysis, reporting, excel and presentation skills with analytical ability
  • Experienced in overseeing and managing large teams
  • Strong problem-solving, communication and analytical skills
  • Strong project management skills
  • In-depth knowledge of industry’s best practices

Importantly, we look for someone who will live by our values that define everything we do:

  • Continuously Innovative
  • Generosity of Spirit
  • Deliver on our Promise
  • Make It Personal

Benefits

  • An international working environment with a unique opportunity to learn from industry leaders
  • Work closely with country and group level management to build e-commerce in Nepal
  • Hands-on experience in leading a team and growing a business
  • Five days working week (Monday to Friday)
  • Benefit Package: Social security fund, fuel expenses, employee discount voucher, mobile top ups and data pack, accidental insurance, medical insurance, full annual health check-up


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