An agile digital marketing company with a squad of young creative professionals providing quality digital services.

Google Ads | PPC Specialist

Views: 1553 | This job is expired 3 years, 6 months ago

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service
Job Level	:	Mid Level
No. of Vacancy/s	:	[ 2 ]
Employment Type	:	Part Time
Job Location	:	Work From Home Swoyambhu, Kathmandu, Nepal Remote working flexibility
Offered Salary	:	Negotiable
Apply Before(Deadline)	:	Oct. 02, 2020 23:55 (3 years, 6 months ago)

Job Specification

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	More than or equal to 2 years
Professional Skill Required	:	Search Engine Optimization (SEO) Analytical Google Ads Pay Per Click Marketing Copywriting

Other Specification

Daily Hours: 4 Hours

Knowledge and Experience:

Minimum 2 years experience of google ads and other PPC Platforms. (Agency experience preferred for Google ads)
Proven track record of the past clients
Able to analyze and understand the client's brand tone and its target audience | customers.
Proficiency with Google ads
Proficiency with Google Analytics
Experience with Google ads editor
Proficiency with copywriting
Know-how of keyword research, and Google analytics
Experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Paid Search (PPC)
Knowledge of digital marketing best practices including local search, review marketing, social media, web content, and paid advertising
Experience setting up integrations and sharing conversion data across the following google ads, landing pages, google analytics, and other PPC platforms
Experience making decisions based on interpreting data (financial or technical background preferred)
Proficiency using Microsoft Excel, MS word, Google docs, and sheets

Skills:

Attention to detail
Ability to analyze data and be a creative problem solver (analytical thinkers preferred)
Ability to work and adapt in a fast-paced, innovative, deadline-driven environment
Positive attitude, strong business acumen, accountability, and personally motivated
Ability to collaborate, work remotely, communicate regularly, and thrive in a team culture

Job Description

Plan, create, launch, edit, optimize, and audit all types of Google ads campaigns, ad groups, create optimized landing pages, A/B testing, generate an excel | Google sheet report and aid in the creation of new paid search marketing initiatives
Launch, adjust and maintain the ppc campaigns account specifically for 2 clients only as per requirement
Monitor budget, adjust bids and bidding strategies, including writing and testing new ads for making adjustments to gain better ROI
Perform keyword research, selection, manage and maintain keyword lists, and audience targeting for the best advertising opportunities
Measuring the ROI and compiling regular spend reports for client campaigns
Generate daily, weekly, and monthly client reporting for all major metrics,google ads reports, goals tracking, revenue tracking, data insights and other paid search initiatives
Drawing the strategies, executing and analysing the profitability of each account
Track KPIs to assess performance and pinpoint issues and update and manage monthly changing specials, incentives in google ads and other ppc platforms
Provide suggestions, implement creative copy, attractive and concise copy for advertising
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, search network,display network, and other facets of paid search in accordance with client goals.
Keeping up to date with industry updates, and trend watching such as SEO trends
Identify the client’s business requirements and accordingly formulate an online marketing solution for business development
Performing and acting on competitive analysis and better utilizing advertising budgets of clients
Mining search query reports to match types and add PPC keywords inclusive of new long tail keywords, and negative keywords