The primary objectives of the Business Coordinator are to:

• Promote and expand sales of organic and bio-fertilizers, and bio-pesticides.
• Increase adoption of eco-friendly inputs through technical demonstrations and training.
• Strengthen cooperatives and farmer institutions for bulk purchase and local distribution.
• Establish direct engagement with commercial farmers and local governments for sustainable input supply and application.
• Provide technical support and problem-solving services to farmers.

Scope of Work / Duties and Responsibilities

Sales and Market Promotion

• Promote and sell company’s full product portfolio including chemical fertilizers, bio- fertilizers, and bio-pesticides.
• Prepare and implement area-wise sales plans in coordination with the Business team.
• Conduct marketing campaigns, awareness drives, and seasonal offers to increase sales.

Farmer Interaction and Field Advisory

• Conduct regular visits to commercial farms, cooperatives, and progressive farmers.
• Advise farmers on balanced fertilization, soil health, integrated nutrient and pest management.
• Troubleshoot field problems related to nutrient deficiencies or input misuse.

Promotion of Bio-Inputs

• Lead field-level promotion of bio-fertilizers and bio-pesticides with clear messaging on benefits and application methods.
• Support organic and semi-organic growers in transitioning toward bio-inputs.
• Organize demo plots, result-sharing meetings, and success stories of bio-input use.

Demonstration and Adoption Campaigns

• Design and execute wide-scale demonstrations of key products (including new or underutilized ones) for better adoption.
• Coordinate with field staff, cooperatives, and lead farmers to implement effective trials.
• Monitor demo results, document impacts, and use them as promotion tools.

Cooperative and Institutional Strengthening

• Identify and build partnerships with agriculture cooperatives, producer groups, and local agri-entrepreneurs.
• Facilitate bulk purchasing and stock management of fertilizers at cooperative level.
• Assist cooperatives in input planning, inventory, and post-sales support.

Local Government Coordination

• Engage with local governments for institutional sales, awareness programs, and potential public-private cooperation.
• Facilitate preparation of proposals, MoUs, and fertilizer demand plans in alignment with municipal agriculture strategies.

Strategic Market Development

• Conduct market assessment and customer profiling to identify growth opportunities.
• Monitor competitors’ pricing and promotional activities.
• Propose area-specific sales penetration strategies to senior management.

Training and Capacity Building

• Deliver technical sessions to farmers, cooperatives, and local officials on fertilizer usage, soil management, and safe chemical handling.
• Promote farmer literacy on nutrient balance, environmental sustainability, and cost-effective farming.

Reporting and Documentation

• Submit regular reports on sales, field visits, demonstrations, government interaction, and cooperative engagement.
• Maintain a detailed database of farmers, cooperatives, demo plots, and institutional buyers.
• Document success cases, field challenges, and recommendations for improvement.