KL Dugar Group
Trading - Export / Import / Merchandising

The 135-years long legacy of the Dugar Group is carried forward by KL Dugar Group. Established in 1989, KL Dugar Group has been a trusted and respected name in Nepal for more than two decades, with its brands representing the best in quality. The founder, Mr KishanLalDugar, is a visionary with a persistent pursuit of growth and exploration in business. Today, the KL DugarGroup comprises major companies in several business sectors: Edible Oil, Food grain, Packaging, Herbal Extraction, Hydropower, Construction and Banking & Finance, to name a few.

Growth with a vision – is what KL Dugar Group stands for and it has proved this by its constant adoption of new innovation and development in technology. Coupled with the best in industry standards, our companies are growing not just in numbers but also in quality and service of the products. As one of Nepal’s most trusted brands, today we have become a household name because of consumers’ faith in our quality, our product and our group. The companies of the Group export products to several countries.

Area Sales Manager

Views: 164 | Apply Before: 2 weeks from now

Basic Job Information

Job Category	:	Sales / Public Relations > FMCG sales, Institutional sales
Job Level	:	Senior Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Charkhal, Dilibazar, Kathmandu
Offered Salary	:	NRs. 50,000 - 70,000 Monthly
Apply Before(Deadline)	:	Aug. 13, 2025 23:55 (2 weeks from now)

Job Specification

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	More than 5 years
Professional Skill Required	:	FMCG Sales Sales Forecasting Sales Planning Presentation Relationship Management

Other Specification

Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
Minimum 5–7 years of relevant experience in FMCG, Bakery, HORECA, or General Trade.
Strong understanding of Nepal's retail and institutional sales ecosystem.
Proven track record in managing sales targets, territories, and customer portfolios.
Good knowledge of distribution and logistics processes.

Job Description

KL Dugar FMCG, a leading division of the KL Dugar Group, represents trusted brands like Amul, Cafezza, Cornitos, Tropolite, Mövenpick, Reggia, and Regal Thai in Nepal. As we expand nationwide, we are looking for a driven and experienced Area Sales Manager to lead and manage sales operations in the Bakery, HORECA, and General Trade sectors.

Key Responsibilities:

Sales Planning & Achievement

Develop monthly, quarterly, and annual sales plans aligned with business targets.
Achieve sales volume, revenue, and profitability goals within the assigned territory.
Identify new opportunities to drive category growth and product mix optimization.

Market Coverage & Expansion

Ensure effective distribution and coverage in targeted areas.
Expand into new markets by onboarding potential clients in the bakery and HORECA sectors.
Monitor competition and adjust strategies to maintain market leadership.

Relationship Management

Build and maintain strong, long-term relationships with key accounts, distributors, bakeries, restaurants, hotels, and catering services.
Act as a primary point of contact for resolving customer queries and service issues.

Order & Collection Management

Ensure timely order booking, delivery coordination, and stock availability.
Follow up on outstanding payments and ensure timely collections as per credit terms.
Work closely with the finance team to manage credit risk.

Reporting & Analysis

Prepare regular sales reports, forecasts, and performance reviews.
Analyze sales data to identify trends, opportunities, and gaps.
Provide insights to senior management to support data-driven decisions.

Promotional Activities

Plan and execute trade promotions, in-store visibility drives, sampling, and product demonstrations.
Collaborate with the marketing team for brand activations and local campaigns.
Monitor effectiveness of promotional efforts and suggest improvements.