Key Responsibilities:
Digital Strategy Development:
- Develop and implement comprehensive digital marketing strategies to promote our EV products and achieve business objectives.
- Stay current with digital marketing trends, emerging technologies, and best practices in the EV industry.
Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, SEM, PPC, email marketing, social media, and content marketing.
- Manage the budget for digital marketing campaigns, ensuring effective allocation of resources and maximum ROI.
Content Creation and Management:
- Oversee the creation and distribution of engaging and high-quality content across digital platforms.
- Collaborate with content creators, designers, and external agencies to ensure consistency and alignment with brand guidelines.
SEO/SEM:
- Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
- Manage SEM campaigns, including Google Ads, to ensure effective keyword targeting and ad spend optimization.
Social Media Management:
- Develop and execute social media strategies to enhance brand presence, engagement, and community building.
- Monitor social media channels, respond to customer inquiries, and manage online reputation.
Analytics and Reporting:
- Utilize web analytics tools (e.g., Google Analytics) to monitor and analyze website traffic and campaign performance.
- Provide regular reports on campaign performance, insights, and actionable recommendations to senior management.
Email Marketing:
- Develop and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.
- Manage email lists, segment audiences, and ensure compliance with email marketing best practices and regulations.
Collaboration and Leadership:
- Work closely with the marketing team, sales team, product development, and other stakeholders to ensure cohesive marketing efforts.
- Lead and mentor junior digital marketing team members, providing guidance and support.