SRM Nepal

EV Division Brand Manager

SRM Nepal

EV Division Brand Manager

We offer efficient, productive, and long-lasting SRM EV vehicles that meet consumer demands. We provide top-notch after-sales support, spare parts availability, and customer-centric solutions for utmost satisfaction.

EV Division Brand Manager

Views: 631 | This job is expired 4 days, 15 hours ago

Basic Job Information

Job Category : Sales / Public Relations > Brand Management
Job Level : Mid Level
No. of Vacancy/s : [ 1 ]
Employment Type : Full Time
Job Location : Kathmandu
Offered Salary : Negotiable
Apply Before(Deadline) : Jun. 20, 2024 23:55 (4 days, 15 hours ago)

Job Specification

Education Level : Under Graduate (Bachelor)
Experience Required : More than or equal to 3 years
Other Specification

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
  • Proven experience as a Brand Manager, preferably in the automotive or EV industry.
  • Strong understanding of marketing principles and brand management.
  • Excellent communication and interpersonal skills.
  • Proficiency in digital marketing tools and techniques.
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Creative thinking and problem-solving abilities.
  • Strong project management skills, with the ability to manage multiple projects simultaneously.
  • Passion for sustainability and innovation in the automotive industry.

Skills:

  • Brand Strategy Development
  • Market Research and Analysis
  • Digital Marketing
  • Content Creation and Management
  • SEO/SEM
  • Social Media Management
  • Communication and Interpersonal Skills
  • Analytical Skills
  • Creativity and Innovation
  • Project Management

Job Description

Brand Development Process:

1. Market Research and Analysis

  • Identify Market Needs: Understand the needs, preferences, and pain points of your target audience.
  • Competitive Analysis: Analyze competitors to identify gaps and opportunities in the market.
  • Consumer Insights: Gather insights on consumer behavior, trends, and perceptions through surveys, focus groups, and data analysis.

2. Brand Positioning

  • Unique Value Proposition (UVP): Define what makes your brand unique and how it solves your audience's problems better than competitors.
  • Brand Promise: Clearly articulate the promise your brand makes to its customers.
  • Positioning Statement: Create a succinct positioning statement that encapsulates your brand’s essence and market stance.

3. Brand Identity Development

  • Brand Name: Choose a memorable, meaningful, and unique name that resonates with your target audience.
  • Logo and Visual Identity: Develop a distinctive logo and visual elements (color palette, typography, imagery) that represent your brand’s personality.
  • Brand Voice and Tone: Define your brand’s voice and tone to ensure consistent communication across all touchpoints.

4. Brand Messaging Framework

  • Core Message: Develop a core brand message that communicates your UVP and resonates with your audience.
  • Key Messages: Create specific messages for different audience segments, tailored to their unique needs and preferences.
  • Tagline: Develop a catchy and memorable tagline that encapsulates your brand’s essence.

5. Brand Experience

  • Customer Journey Mapping: Map out the customer journey to ensure a seamless and consistent brand experience at every touchpoint.
  • Customer Touchpoints: Identify all customer touchpoints (website, customer service, product packaging) and ensure they reflect your brand identity.
  • Brand Interaction: Create opportunities for meaningful and engaging interactions with your brand.

Strategy for Building Top-of-Mind Awareness:

1. Brand Consistency

  • Visual and Verbal Consistency: Ensure all brand communications and visual elements are consistent across all channels.
  • Message Consistency: Deliver a consistent core message across all touchpoints to reinforce brand recognition and recall.

2. Emotional Connection

  • Storytelling: Use storytelling to create an emotional connection with your audience. Share your brand’s origin, mission, values, and customer success stories.
  • Brand Values: Clearly communicate your brand values and ensure they align with the values of your target audience.

3. Brand Advocacy

  • Employee Ambassadors: Encourage employees to be brand ambassadors by embodying the brand values and sharing positive experiences.
  • Customer Advocacy: Cultivate customer loyalty and encourage satisfied customers to become brand advocates through referral programs and testimonials.

4. Continuous Engagement and Interaction

  • Customer Feedback: Regularly seek customer feedback and use it to improve your products, services, and customer experience.
  • Community Building: Build a community around your brand where customers can interact, share experiences, and feel valued.

5. Innovation and Adaptability

  • Market Trends: Stay attuned to market trends and evolving customer needs to keep your brand relevant.
  • Continuous Improvement: Regularly review and refine your brand strategy based on market feedback and performance metrics.

Implementation Steps:

  • Develop a Brand Blueprint: Create a comprehensive brand blueprint that includes your brand positioning, identity, messaging framework, and experience design.
  • Internal Branding: Ensure all employees understand and embrace the brand vision, mission, and values. Provide training and resources to help them represent the brand consistently.
  • Launch and Communicate: Strategically launch your brand with a clear communication plan that outlines how you will introduce and reinforce the brand to your target audience.
  • Monitor and Measure: Continuously monitor brand performance using key metrics (brand awareness, customer satisfaction, engagement) and adjust strategies as needed to maintain top-of-mind awareness.


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