About the job

Location: Kathmandu, Nepal

Type: Full-time

About WoM Marketing: WoM Marketing is a leading digital marketing agency specializing in innovative marketing solutions. Our services span across marketing strategies, digital campaigns, and brand development. We focus on creating impactful digital experiences for our clients.

Job Summary: We are seeking a talented Digital Marketing Strategist to join our team. The primary focus of this role is to develop and implement effective digital marketing campaigns and strategies for our clients, with a strong emphasis on Meta Ads campaigns.

Key Responsibilities:

Campaign Strategy Development:

• Design and execute comprehensive digital marketing strategies tailored to client objectives.
• Develop and manage Meta Ads campaigns to drive brand awareness, engagement, and conversions.
• Create integrated marketing plans that include SEO, SEM, social media, email marketing, and other digital channels.

Market Research and Analysis:

• Conduct market research to identify target audiences and trends.
• Perform competitive analysis to inform campaign strategies.
• Analyze performance data to continuously optimize campaigns.

Performance Tracking and Reporting:

• Monitor and analyze campaign performance metrics using tools like Meta Business Suite, Google Analytics, and SEMrush.
• Provide regular reports and insights to clients on campaign performance.
• Make data-driven decisions to enhance campaign effectiveness.

Client Communication for Strategy:

• Maintain regular communication with clients to understand their needs and provide updates.
• Present campaign performance reports and insights to clients.
• Build and nurture strong client relationships to ensure satisfaction and retention.

Team Collaboration:

• Work closely with creative, technical, and account management teams to ensure seamless campaign execution.
• Share insights and collaborate on new ideas to improve campaign outcomes.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced certifications in digital marketing are a plus.
• Experience: Minimum of 2 years of experience in digital marketing strategy development and campaign management, with a strong focus on Meta Ads campaigns.

Skills:

• Proficiency in Meta Ads Manager and other digital marketing tools and platforms.
• Previously planned successful strategies.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and meet deadlines.
• Experience with CRM and marketing automation tools is preferred.

Benefits:

• Competitive salary and performance bonuses.
• Opportunity to work with a dynamic and creative team.
• Professional development and training opportunities.
• Flexible working environment.