• Planning digital marketing campaigns, including Search Engine Marketing (SEM), social media and display advertising (Google AdWords, Facebook)
• Manage day to day operational channel responsibilities for Facebook, Google and ensure data visibility in the form of reporting to Local Performance Manager, and Regional Team
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Research and analyze competitor advertisements. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Keep up-to-date on paid digital trends, features, and announcements and implement new features across campaigns where appropriate.
• Collaborate on other related projects as needed, Identify trends and insights, and optimize spend and performance based on the insights
• Familiarity with A/B and multivariate experiments

Requirements:

• 1 - 3 years’ experience in digital marketing/online marketing
• Bachelor’s degree from an accredited university or college in computer science/Digital Marketing/eCommerce/IT
• Experience working with PPC ad platforms (Ad Words, Facebook) required.
• Strong proficiency in Google Analytics, certifications required.
• Ability to demonstrate collaboration skills within a close-knit team and other departments.
• Results-oriented and performance driven
• Strong analytical skills and data-driven thinking

Benefits:

• An international working environment in a start-up setting, and the unique opportunity to learn from industry leaders, including Lazada and Alibaba teams
• Work closely with country and group level management to build e-commerce in Nepal
• Hands-on experience in leading a team and growing a business
• Five days working week (Monday to Friday)
• Benefit package: Social security fund, fuel expenses, employee discount voucher, mobile top ups and data pack, accidental insurance, medical insurance, full annual health check-up