The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive brand awareness, lead generation, and business growth. This position requires a strong understanding of digital marketing strategies, tools, and trends, with a focus on delivering measurable results. The ideal candidate will have a creative mindset combined with strong analytical skills to effectively manage and grow online presence.

Key Responsibilities:

• Digital Campaign Management: Plan, create, and manage digital marketing campaigns (SEO, PPC, display ads, email marketing, social media) to increase brand awareness, website traffic, and sales conversions.
• Search Engine Optimization (SEO): Optimize website content, structure, and on-page/off-page elements to improve organic search rankings, drive traffic, and enhance user experience.
• Advertising: Manage Google Ads, Bing Ads, and social media ad campaigns (Facebook, Instagram, LinkedIn, etc.) to generate leads and sales. Monitor and optimize ad performance.
• Social Media Marketing: Develop, schedule, and monitor social media content across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others to engage audiences, build community, and promote brand messaging.
• Content Marketing: Create and manage blog posts, website copy, newsletters, and social media posts to attract and retain customers.
• Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional offers, and drip campaigns to nurture leads and maintain customer engagement.
• Analytics & Reporting: Track and report on key digital marketing metrics such as traffic, conversion rates, ROI, and engagement. Use data-driven insights to optimize campaigns and strategies.
• Brand Strategy Support: Assist in the development and implementation of brand strategies and ensure consistency across all digital marketing efforts.
• Market Research & Trends: Stay up-to-date with the latest digital marketing trends, tools, technologies, and best practices, and apply them to enhance campaigns and performance.
• Collaboration: Work closely with the content, design, and sales teams to align digital marketing efforts with business goals, product launches, and promotions.

Skills and Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Experience: Some years of experience in digital marketing or a related role. Proven experience with SEO, PPC, content marketing, and social media management.

Technical Skills:

• Strong knowledge of digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
• Familiarity with SEO tools (e.g., SEMrush, Moz, Ahrefs) and website CMS platforms (WordPress, etc.).
• Proficiency in Microsoft Office Suite, as well as design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Facilities And Benefit

• Attractive salary
• Lunch
• Mobile Recharge and Sim Card
• Office Time: 10 am to 6 pm (Sunday To Friday)