Digital Marketing Officer

Reports To: Business Development Manager

Job Purpose:

The Digital Marketing Officer will work directly under the Business Development Manager, assisting in planning, executing, and managing all digital marketing activities for all LCCI-GQ programmes (Hospitality Qualifications, Computing & IT, Cambridge English, Early Genius, Trainings, etc.), managing social media presence, engaging with audiences, and supporting the business development team with video editing and campaign content. This role ensures that LCCI-GQ’s online presence is visually appealing, consistent, and aligned with brand standards. 

Key Responsibilities:

1. Content Creation & Design

• Create engaging designs for all LCCI-GQ programmes and initiatives, including brochures, social media creatives, posters, and event materials. 
• Assist in editing and producing short videos for marketing campaigns and social media content. 
• Ensure all content aligns with LCCI-GQ’s branding guidelines. 

2. Social Media Management 

• Post content regularly on all LCCI social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.). 
• Respond to messages, comments, and queries promptly and professionally. 
• Monitor social media engagement and share insights with the supervisor. 

3. Website & Digital Operations 

• Update website content and maintain accuracy under direction. 

4. Campaign Execution & Paid Ads Support 

• Help implement online campaigns (social media ads, Google Ads, LinkedIn campaigns) under supervision. 
• Monitor performance, track ROI, and provide updates. 
• Assist in coordinating with external vendors or agencies for campaign execution.
• Assist the supervisor in creating high-quality campaign content. 
• Provide creative input for digital marketing campaigns and initiatives. 
• Coordinate with other teams for timely content delivery. 

5. Reporting & Analysis 

• Track performance of social media posts, campaigns, and engagement metrics. 
• Provide weekly updates on content performance and audience interactions. 

6. Administrative & Reporting Support 

• Maintain organized records of digital campaigns, content assets, and performance reports. 
• Prepare reports and presentations for campaigns, social media, and website performance. 
• Support other administrative tasks as assigned by the Senior Officers.