Job brief

We are looking for a Data-Driven Digital Marketing Leader to help us create, manage, track, and optimize our digital marketing initiatives across all media for our ‘home’ and ‘away’ customers. Our customer for the assignment is in the education consultancy business with local and global presence. Although the business vertical is the same across, local needs in their respective territories differ.  
 

You should be able to lead integrated digital marketing campaigns from concept to execution for each customer, based on their individual local needs. You should have a strong understanding of current marketing tools and tactics. To launch campaigns on schedule and on budget, you will collaborate with the marketing team, support teams and vendors.

Along with the other teams, you too will be assessed on the basis of reach, leads and conversion. 

 

Responsibilities

• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  
• Design, build and maintain social media presence as per the local need of each individual customer
  
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
  
• Identify trends and insights, and optimize spend and performance based on the insights
  
• Brainstorm new and creative growth strategies
  
• Plan, execute and measure experiments and conversion tests
  
• Collaborate with internal teams to create landing pages and optimize user experience
  
• Collaborate with agencies and other vendor partners
  
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  

 

Requirements

You need to be CREATIVE and DATA DRIVEN with a proven experience in digital marketing. If you have prior experience working in an education consultancy business, even better. You should be able to coordinate, communicate and collaborate with customers spread near and far in different time zones. If you have graphic designing skills, that would be even more amazing.

 

We offer team driven happy working environment. If you think you are the right person, apply now. 
 

Want to know more? Email us with your queries at [email protected] or reach us in facebook.com/aseemittech