Malvern International
Education - School & Colleges

At Malvern International, we put students at the heart of everything they do. With a focus on preparing students for success at university and in their professional lives, we shape student achievement through engaging teaching, interactive classes and student support.

Our courses are delivered in the UK at our English Language schools in London and Manchester, and in our on-campus embedded International Study Centre at the University of East London and our off-campus International Study Centre situated in Malvern House London.

Our mission is to provide international students essential academic and English language skills, cultural experiences and the support they need to thrive in their academic studies, daily life and career development.

Our courses are delivered in the UK at our English Language schools in London and Manchester, and in our on-campus embedded International Study …

Digital Marketing Manager

Views: 820 | This job is expired 5 years, 2 months ago

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service
Job Level	:	Mid Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Hattiban
Offered Salary	:	NRs. 50,000 Monthly
Apply Before(Deadline)	:	Feb. 27, 2020 23:55 (5 years, 2 months ago)

Job Specification

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	Not Required

Other Specification

Bachelor’s Degree in Information Technology (Master’s Preferred)
Technical Skills: Wordpress platforms, PHP, HTML, JAVA and CSS, Server Management, Microsoft Azure and Office 365 licenses (Email Management),
Industry Experience: More than 1 year
Management Skills: Professional discretion and judgement in managing team, sensitivity to timelines and meticulous
Personal Qualities: Extrovert, Resourceful, Problem solver, Matured attitude.
Technology Skills: Photoshop, InDesign, Illustrator, Office Package Software, Google Ad Words, Analytics, Business Manager, Search Console, Keyword Planners & Trends, Mailchimp
Language Skills: Fluent Nepali and English, High verbal and written both
Communication Skills: Proficient in written and verbal English communication.

For full job details please CLICK HERE

Job Description

Roles and Responsibilities

1. On Page Optimization

Internal link building
Meta tagging with target keywords
Work with the team to help eliminate UI/UX errors
Work with the team to improve website interface
Content enchainment of all the websites – Provide search terms to the content writers / Apply content provided by content writers.
Maintain website size

2. Content Marketing

Blogging

Maintain blog in the website – Apply content provided by content writer
Create and manage 3 rd party blogs – Reapply website blog content provided by content writer
Work with creative team for video series and information
Use the videos and transcripts provided by creative team to create new bog post

Content Curation

Curate and share blog via different social media and social book marking
Use different curation sites

Email Marketing

Design & Run email marketing campaigns – Mailchimp
Work on the contents provided by the centers

3. Social Media Marketing

Maintain groups Facebook business manager
Oversee groups (centers) Facebook/Instagram pages & ad accounts
Make sure there are unique post every day in all the centers social platform to increase engagements
Help upload videos and blogs provided by centers and creative teams
Create & Manage Facebook/Instagram ad campaigns
Generate leads and website conversion and send them to sales & marketing team
Maintain Malvern International PLC YouTube channel
Help upload videos provided by creative team and centers
Maintain online sheets and track all the enquires generated from the social media
Help and work with creative team to Create graphics and design components for adverts

4. Search Engine Marketing

Create and maintain google ads for all the centers
Research on target keywords and reach volume
Work with the centers on budget and target audiences
Help increase Impression, CRT and web conversion and lead via ads
Notify centers if there are any issues with the ad accounts

5. Website and IT

Improve website interface
Eliminate UI/UX errors in any, Minor website tweaking
Update & edit website content as per instruction from centers
Create new pages in the website with reference to wireframes and content provided by the centers
Work with the creative team in Singapore to create graphics and design components for website
Keep track of Domain, Servers, SSL expiry dates of all the centers website
Help migrate and back up website if needed
Be in touch with the host and resolve issues in the websites if any (speed, maintained, etc)
Maintain groups office 356 service plans

Share Folder & Share Point Management
Email Management for the group
Keep track of office 365 licenses and expiry dates

Create new websites upon request
Keep track of all the website enquiries of all the centers and maintain in an online sheet
Monthly audit websites for any outdated information and inform centers if any
Generate sitemaps on a monthly basis and update them in the website

6. Monitoring and Reporting

Maintain and monitor center’s google analytical account, search console account and business account
Maintain weekly report of center’s website ranking, visitor’s behavior, acquisition etc via analytical
Maintain monthly report on google ad campaigns, facebook ad campaigns
Conduct keyword research and web statistics reporting via marketing tools and Analyze website traffic and improve SEO

Malvern House Values:

Integrity: A Reliable Partner – Trusted and Assuring
Customer Focus: Customer Centric – We Care & Support
Accountability: Responsibility – We take Ownership
Resilience: Determination – Failure is just another start
Excellence: Quality & Professionalism – Exceed the Expectations

This job has expired.

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