• Oversee the planning, execution, and optimization of digital campaigns by developing content, including ads, videos, and articles across various platforms, including social media, search, email, websites and more.
• Website management, design updates and continuous improvement- Candidate must be able to execute 100% of what is needed in day-to-day website management (which includes technical skills like WordPress, Graphic design, photo shops etc, and also includes soft skills like being able to know what the latest trends etc.)
• Social media management, which includes below:
  - Writing of creative and relevant content
  - Formulating creative ideas of producing Videos - like how to capturing a good stories within ACC and        placing these videos in Social media
  - Managing logistics of getting the Video done, etc
  - Writing a professional article – disability industry related in LinkedIn
  - Keep oneself updated with what is happening in disability industry in Australia and keeping the ACC
      website and social media Up To Date with Latest trend

• Stay up to date with the latest trends and technologies in digital marketing, and experiment with new channels and campaign types to broaden content and paid-for campaign approaches.
• Create and Manage email marketing campaign
• Develop, implement, and manage comprehensive digital marketing campaigns including Social media marketing campaigns like Facebook, LinkedIn, and Instagram
• Manage and automate campaigns, finding innovative ways to engage and grow our customer base.
• Analyse and interpret data to measure the success of campaigns and make data-driven decisions to improve return on ad spend.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall company brand goals.
• Prepare and present regular reports, including next-stage recommendations.

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