We are seeking a highly skilled and experienced Digital Marketer to join our organization. The ideal candidate will have a strong background in digital marketing, with expertise in implementing innovative strategies to promote healthcare services and engage with patients and stakeholders. The role requires a combination of strategic thinking, analytical skills, and hands-on experience in managing digital marketing campaigns.

Key Skills and Expertise:

• Experience in leveraging digital channels such as social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, and content marketing to reach and engage target audiences effectively.
• Ability to analyze market trends, patient demographics, and competitive landscape to identify opportunities and develop targeted marketing campaigns.
• Expertise in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track and measure the performance of digital marketing campaigns, generate insights, and optimize ROI.
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and collaborate with cross-functional teams to achieve marketing objectives.
• Excellent communication skills, including writing compelling copy for digital content, creating persuasive ad campaigns, and delivering impactful presentations to stakeholders.
• Creative thinking and problem-solving abilities to develop innovative marketing initiatives that differentiate our healthcare organization and drive patient engagement.
• Experience in managing online reputation, patient reviews, and social media interactions to maintain a positive brand image and enhance patient satisfaction.
• Knowledge of emerging trends and technologies in digital marketing, healthcare IT, telemedicine, and patient engagement platforms to stay ahead of the curve and drive continuous improvement.