GCG International
Distribution Companies / Wholesale

GCG International an American based company that brings premium, classic, protective, exclusive, fashionable glasses in USA and different countries including Nepal of the world.

Digital Marketing Manager

Views: 734 | This job is expired 6 days, 11 hours ago

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service
Job Level	:	Mid Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Sundhara
Offered Salary	:	NRs. 40,000 - 50,000 Monthly
Apply Before(Deadline)	:	Nov. 27, 2024 23:55 (6 days, 11 hours ago)

Job Specification

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	More than or equal to 3 years
Professional Skill Required	:	Creative Writing Skills Digital Marketing Adobe Creative Suite Search Engine Optimization (SEO) Content Marketing

Other Specification

Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
Minimum 3 years of experience in digital marketing or a similar role.
Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
Experience in managing and growing social media presence.
Strong knowledge of content marketing, copywriting, and creative design.
Analytical mindset with the ability to interpret data and derive actionable insights.
Excellent communication skills, both written and verbal.
Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

Knowledge of the eyewear industry and global trends in fashion and accessories.
Graphic design skills and experience with Adobe Creative Suite (Photoshop, Illustrator) or Canva.
Experience in influencer marketing and partnerships.

Job Description

Digital Campaign Management: Develop, execute, and optimize digital marketing campaigns across various platforms, including social media (Facebook, Instagram, Twitter, LinkedIn), email, and display advertising.
Social Media Strategy: Plan and implement engaging social media strategies to promote brand awareness, customer engagement, and product sales. Monitor trends in social media tools, applications, and strategy.
Content Creation and Management: Collaborate with the content team to develop compelling and relevant content, including images, videos, blogs, and product descriptions that resonate with the target audience.
SEO and SEM: Oversee SEO and SEM strategies to drive online traffic and improve search engine rankings. Ensure that GCG International’s website is optimized for maximum visibility and user engagement.
Market Analysis: Conduct regular competitor and market analysis to understand current trends, customer preferences, and new opportunities in the eyewear industry. Adjust marketing strategies accordingly.
Email Marketing: Manage email marketing campaigns, including list segmentation, design, and content creation, to build customer loyalty and engagement.
Analytics and Reporting: Track, measure, and analyze all digital marketing campaigns, preparing regular reports to assess the effectiveness and areas for improvement.
Customer Engagement and Support: Engage with customers and followers online, addressing questions, feedback, and customer inquiries on social platforms to ensure excellent brand experience.