We are seeking a highly skilled and creative Digital Marketing Specialist and Content Creator to join our team. In this role, you will be responsible for developing and implementing effective digital marketing strategies while also creating engaging content across various online platforms. You will work closely with the Sales team to drive brand awareness, increase website traffic, and generate leads through digital channels.
- Develop and execute digital marketing strategies to achieve company goals, including lead generation, brand awareness, and customer engagement.
- Create and manage digital marketing campaigns, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
- Collaborate with the Sales/Marketing team to develop content calendars and maintain a consistent brand voice across all digital channels.
- Produce high-quality, engaging content for various platforms, including blog posts, articles, website copy, social media posts, infographics, videos, and email newsletters.
- Conduct market research and competitor analysis to identify new trends, opportunities, and industry best practices.
- Optimize website content and landing pages for search engines to improve organic search rankings and drive targeted traffic.
- Monitor and analyze digital marketing campaign performance using tools such as Google Analytics, social media analytics, and email marketing metrics. Provide regular reports on key performance indicators (KPIs) and recommend optimizations.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and propose new strategies to enhance the company's online presence.
- Collaborate with cross-functional teams, including graphic designers, developers, and sales, to ensure cohesive and effective digital marketing initiatives.
- Maintain brand consistency and ensure all digital assets adhere to brand guidelines.
Join our team and contribute to our company's growth by leveraging your digital marketing expertise and content creation skills. Together, we will create impactful campaigns and engage our target audience to drive success in the digital landscape.