Digital Marketing Executive will be responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team. He/She will be responsible for promoting organization’s products and services over different channels and develop effective digital marketing strategies to achieve goals and objectives.
Reports To: Sales and Marketing Manager
Staff directly reporting to this post: Interns
Responsibilities:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Facebook, Instagram, etc.)
- Launch optimized online adverts to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Stay up to date with the latest technology and best practices
- Prepare and manage a digital marketing budget
- Forecast sales performance trends
- Monitor competition and provide suggestions for improvement
- Generating new business leads.
- Identifying targeted population for running online ads
- Boosting products in social medias
- Running social media campaigns
- Text and video blogs for website and social medias
- Contents writing
- Daily posting and stories in social media to generate sales
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Planning and collaborating with influencers for boosting brand and sales
- Must have strong portfolio of leading organization in digital platform and generating leads/sales
- Coordinate with advertising and media experts to improve marketing results
- Collaborate with team to brainstorm new and innovative growth strategies
Skills :
- Creative thinking in introducing innovative approach in promoting products and overall company brand name and sales
- Exceptional knowledge of digital marketing ideas on SEO and SEM
- Able to take a lead of specific project components
- Ability to work in a team or individually as and when require
- Outstanding problem-solving skills
- Commitment to quality and strict attention to details
- Proven work ethic and comfort with significant workload at times
- Multitasking and time management skills
- Ability to maintain composure under normal and high-pressure circumstances
- Creative thinking and ability to seek innovative solutions to complex technical/business problems
Qualifications and Experience :
- Bachelor's Degree in Information Technology/Marketing/Computer Applications or related field
- Minimum of 2-3 years of proven professional experience in Digital Marketing
- Proficiency in electronic marketing automation software
- Extensive knowledge of marketing strategies, channels, and branding
- Exceptional analytical, organizational, problem solving and creative thinking skills
- Strong time management and organizational abilities
- Knowledge of data analysis and report writing
- Excellent knowledge of Google sheets, Google analytics, excel, words, PPT etc.
