Digital Marketing Executive

About the job

Responsibilities 

• Assist in the creation and execution of digital marketing campaigns, including email, social media, and online advertising.
• Coordinate with design and content teams to develop marketing materials and content.
• Track and analyze key performance indicators (KPIs) for digital marketing campaigns.
• Use analytics tools to measure and report on the effectiveness of marketing activities.
• Conduct research on industry trends, competitor activities, and consumer behavior.
• Assist in the development and management of email marketing campaigns, including designing templates and segmenting email lists.
• Help manage and optimize pay-per-click (PPC) and other online advertising campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience

• Previous experience in digital marketing or a related field is preferred

Skills

• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Ability to analyze data and derive actionable insights
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) 

Attributes

• Detail-oriented and organized
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving skills.