Travel Free Travels Seeks A Digital Marketer!

We are seeking an experienced and creative digital marketing expert to join our growing marketing team. In this role, you will be responsible for developing and implementing cutting-edge digital marketing strategies to promote our products/services and drive brand awareness, engagement, and revenue growth.

Responsibilities

Digital Marketing Strategy Development:

• Collaborate with cross-functional teams to develop comprehensive digital marketing strategies aligned with business goals.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities and optimize marketing efforts.
• Plan and execute integrated digital marketing campaigns across multiple channels (e.g., social media, search engines, email, display advertising, content marketing).

Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

• Develop and implement effective SEO strategies to improve organic search rankings and website visibility.
• Manage SEM campaigns, including keyword research, bid management, and campaign optimization.
• Analyze and report on SEO/SEM performance metrics and provide insights for continuous improvement.

Social Media Marketing:

• Develop and execute social media marketing strategies to increase brand awareness, engagement, and customer acquisition.
• Create and curate compelling content for various social media platforms.
• Manage social media advertising campaigns and monitor performance metrics.

Email Marketing:

• Design and implement email marketing campaigns to nurture leads, promote products/services, and drive customer retention.
• Optimize email content, subject lines, and design to improve open rates, click-through rates, and conversions.
• Analyze email campaign performance and provide data-driven recommendations for improvement.

Content Marketing:

• Develop and execute content marketing strategies to generate high-quality leads and drive brand awareness.
• Create compelling and engaging content (e.g., blog posts, whitepapers, case studies, videos) that resonates with the target audience.
• Optimize content for search engines and promote it through various channels.

Data Analysis and Reporting:

• Utilize web analytics tools (e.g., Google Analytics) to track and analyze campaign performance metrics.
• Prepare and present comprehensive reports, insights, and recommendations to stakeholders.
• Continuously test and optimize digital marketing strategies based on data-driven insights.
• Track and analyze marketing metrics to evaluate campaign performance and ROI.
•  Monitor marketing budgets, track expenses, and provide input for budget planning and forecasting.
• Develop and implement PR Strategy
• Collaborate with different brands to elevate company brand

Here’s what we’re looking for:

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 2 years of experience in digital marketing, with a proven track record of successful campaigns.
• Expertise in various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data-driven decision-making skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and analytics platforms.
• Knowledge of web development and design principles is a plus.
• A team player and an ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

Why join us?

• Be part of a dynamic team passionate about travel and work in a fun, collaborative environment where your ideas are valued.
• Help people turn their travel dreams into reality through your creative content.
• Enjoy exclusive travel perks and discounts as part of our team!

Send your résumé that tells us why you're the perfect travel marketer for us (bonus points for creativity!).