You are responsible to leads the College’s marketing campaign strategy, overseeing creative message / graphic development and deployment to achieve objectives supporting the overall image of the college. Also coordinate efforts with the Marketing Director, CEO, COO and other marketing managers, education agents for the greatest efficiency, impact, and strengthening of college communications and achieving sales & marketing goals.

Essential Duties

• Coordinating marketing activities and facilitating marketing activities for sales & marketing staff, sales & marketing support staff.
• In collaboration with all the other social media platform Advancement, coordinate and implement the marketing and branding components of the College’s Integrated Marketing and Communications Plan.
• Develops and manages the College’s brand and creative strategy, establishing standards to protect them and overseeing their implementation in all the College’s mass communications.
• Serve as the primary custodian of marketing projects processed through the department, which includes coordinating all aspects affecting the final product.
• Manage the full scope of activities related to the development and dissemination of a variety of marketing and communication tactics and materials developed and produced through the department, which includes the College magazine and other publications, videos, events, promotional partnerships, brochures and other printed collateral, print, TV, radio, and outdoor advertisements, Internet marketing, , direct mailings, talking points, scripts, image development and design, research, and/or other applicable items.  Coordinate the production of such materials by providing direction to applicable individuals. Scope of responsibility includes participating in or reviewing written materials, editing, media buying, talent selection and scheduling, client relations, working with Public Relations staff on social media activities, working with the Web Team on PCC website issues and/or other related items.
• Creates strategic plans for new marketing initiatives, message development, creative direction, target audiences, timelines, and/or other related issues.
• Participate in marketing plans, strategies, timelines, implementation, monitoring and evaluation.
• Establishing priorities for work assignments, monitors progress, reviews work products and ensures products are delivered in a timely manner.
• Confers with the marketing director, CEO, COO, and staff teams to provide marketing consultation. Assesses products and programs and makes recommendations for marketing programs. Develops related strategies and provides training on how to implement strategies.
• Preparing wholistic digital media plan and strategies, implementation, monitoring, and evaluation including paid advertising.
• Planning and implementation of weekly targeted mass email marketing with targeted contents to targeted prospect agent lists and / or students.
• Developing the marketing materials, editing, innovating, seeking approval and working towards technology advancement and innovation.
• Participating in short-, medium- and long-term projects.
• Identifying opportunities to onboard and welcome new team members as necessary and delegate tasks where necessary.
• Agent agreement prospecting, signing up, renewal, onboarding, monitoring and product training.