We are looking for an experienced Digital Marketing to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. The candidate should effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.

Responsibilities

• Identify trends and insights and keep strategies up to date
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain social media presence , keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms
• Understanding funnels and digital marketing strategies for client campaigns while efficiently communicating the marketing plan
• Developing social media marketing strategy and content marketing
• Social media advertising with budgeting, targeting and placement plans
• Perform content lifecycle strategy and evolution, content planning, authoring, editing, testing and improvement
• Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
• Maintain partnerships with media agencies and vendors
• Competitor research..
• Organizing company conferences, webinar, and major events
• Should be comfortable for outdoor person to person marketing also (if required)
• Continuously improve by capturing and analyzing and appropriate social data/metrics, insights, and best practices and then acting on the information
• Prepare online newsletter and promotional emails and organize their distribution through various channels

Applying Procedure:

Interested candidates are requested to send their updated CV with portfolio at [email protected] or [email protected]

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